OPINION HOLDING AS
Operating
Drive forretningsvirksomhet innen markedsundersøkelser,
meningsmålinger, research og analyse og tilhørende konsulentvirksomhet
for bransjer i offentlig og privat sektor, samt annen virksomhet som
naturlig faller inn under dette ved aksjekjøp eller på annen måte.
Markedsundersøkelser.
Keywords
surveythe marketstatistical analysespolling
Organization
- CEO
- Chairman of the board
- HO
Helge Onsum1956
- Years since formation
- 6 years
- since Oct 1, 2020
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 0
Ownership
- Number of shares and share classes
- 382,716
- 1 share class
- Total number of shareholders
- 20
- 9 companies, 11 persons
- Belongs to group of
Financials
- Total operating income 2025
- 131,948
- NOK
- Annual total result 2025
- 43,109,501
- NOK
- Total equity 2025
- 21,658,441
- NOK
Last update: Jul 22, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
| Managing Director/CEO | 15.5 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
HO 1956 | Chairman | - |
OP | Board Member | 18.09 % indirectly |
| Board Member | 18.09 % indirectly | |
| Board Member | - | |
TR 1970 | Board Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
OP | Board Member | 18.09 % indirectly |
| Board Member | 18.09 % indirectly | |
| Managing Director/CEO | 15.5 % indirectly | |
PL 1971 | - | 14.39 % indirectly |
| - | 7.01 % directly | |
OG | - | 7 % indirectly |
OB 1962 | - | 2.1 % indirectly |
NC 1972 | - | 2 % directly |
RD 1968 | - | 1.9 % directly |
AH | - | 1.23 % directly |
Last update: Nov 21, 2025
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 69,238 | 18.09 % | |
| Ordinary shares | 69,238 | 18.09 % | |
| Ordinary shares | 59,335 | 15.5 % | |
| Ordinary shares | 55,088 | 14.39 % | |
| Ordinary shares | 29,511 | 7.71 % | |
| Ordinary shares | 26,817 | 7.01 % | |
| Ordinary shares | 26,778 | 7 % | |
| Ordinary shares | 8,019 | 2.1 % | |
NC 1972 | Ordinary shares | 7,644 | 2 % |
RD 1968 | Ordinary shares | 7,257 | 1.9 % |
AH | Ordinary shares | 4,725 | 1.23 % |
SA | Ordinary shares | 4,658 | 1.22 % |
| Ordinary shares | 4,238 | 1.11 % | |
JI | Ordinary shares | 2,568 | 0.67 % |
HH 1971 | Ordinary shares | 2,329 | 0.61 % |
DH 1977 | Ordinary shares | 2,060 | 0.54 % |
EF 1965 | Ordinary shares | 1,165 | 0.3 % |
KL 1993 | Ordinary shares | 848 | 0.22 % |
LH 1972 | Ordinary shares | 700 | 0.18 % |
| Ordinary shares | 500 | 0.13 % |
Shares owned by the OPINION HOLDING AS
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 30,000 | 100 % | |
| Ordinary shares | 8,456 | 51 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2025: NOK 131,948Operating profit 2025: NOK -2,789,731Employees: 0
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 131,948 | 0 | 0 | 0 | 0 |
Annual Total Result | 43,109,501 | 2,212,862 | 3,983,196 | 34,039,046 | 4,001,361 |
Total assets | 24,280,848 | 15,166,071 | 16,704,051 | 18,514,575 | 14,146,825 |
Total liabilities | 2,622,406 | 95,322 | 3,846,164 | 5,839,885 | 2,011,180 |
Total equity | 21,658,441 | 15,070,749 | 12,857,887 | 12,674,691 | 12,135,645 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 131,948 | 0 | 0 | 0 | 0 |
Total operating costs | 2,921,679 | 738,204 | 320,809 | 614,242 | 208,376 |
Operating result | -2,789,731 | -738,204 | -320,809 | -614,242 | -208,376 |
Financial income/costs | 45,416,655 | 2,813,667 | 4,149,351 | 34,653,288 | 4,210,121 |
Profit before tax | 42,626,923 | 2,075,464 | 3,828,542 | 34,039,046 | 4,001,745 |
Total tax & extraordinary income/cost | -482,578 | -137,398 | -154,654 | 0 | 384 |
Annual Total Result | 43,109,501 | 2,212,862 | 3,983,196 | 34,039,046 | 4,001,361 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 22,933,886 | 8,088,968 | 7,503,966 | 7,349,312 | 13,864,082 |
Total current assets | 1,346,962 | 7,077,103 | 9,200,085 | 11,165,263 | 282,743 |
Total assets | 24,280,848 | 15,166,071 | 16,704,051 | 18,514,575 | 14,146,825 |
Short term debt | 622,406 | 95,322 | 3,846,164 | 4,043,720 | 58,680 |
Long term debt | 2,000,000 | 0 | 0 | 1,796,165 | 1,952,500 |
Total liabilities | 2,622,406 | 95,322 | 3,846,164 | 5,839,885 | 2,011,180 |
Contributed capital | 16,060,836 | 12,582,645 | 12,582,645 | 12,582,645 | 12,082,645 |
Retained earnings | 5,597,605 | 2,488,104 | 275,242 | 92,046 | 53,000 |
Total equity | 21,658,441 | 15,070,749 | 12,857,887 | 12,674,691 | 12,135,645 |
Total equity and liabilities | 24,280,848 | 15,166,071 | 16,704,051 | 18,514,575 | 14,146,825 |
Classification
21st company classification
BETA
Scaleup
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
M
Main industrial area
Professional, scientific and technical activities
73
Activity
Advertising and market research
73.2
Main industrial group
Market research and public opinion polling
73.20
Industrial group
Market research and public opinion polling
73.200
Industrial group
Market research and public opinion polling