OPINION AS • 925808962 • Oslo • Advertising and market research

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OPINION AS

Keywords

surveythe marketstatistical analysespolling

Organization

CEO: JP
John-Erik Lauring Pedersen1969
Chairman of the board: JP
John-Erik Lauring Pedersen1969
Years since formation: 4 years; since Oct 20, 2020
Type: Limited company
VAT registered: Yes
Number of employees: 64

Ownership

Number of shares and share classes: 30,000; 1 share class
Total number of shareholders: 1; company
Belongs to group of

Financials

Total operating income 2023: 144,892,489; NOK
Annual total result 2023: 5,526,215; NOK
Total equity 2023: 18,986,493; NOK

Last update: Oct 14, 2024

Management

Management / administration

Name	Role	Shares
JP John-Erik Lauring Pedersen 1969	Managing Director/CEO	15.5 % indirectly

Board

Name	Role	Shares
JP John-Erik Lauring Pedersen 1969	Chairman	15.5 % indirectly

Others

Name	Role	Shares
R REVISIONSBUREAUET AS	Auditor	-

Top 10 individual shareholders

Name	Role	Shares
OP Ole Petter Nyhaug 1970	-	18.09 % indirectly
TE Tor Erik Steine Jørgensen 1971	-	18.09 % indirectly
JP John-Erik Lauring Pedersen 1969	Managing Director/CEO, Chairman	15.5 % indirectly
PL Pål Listuen 1971	-	14.39 % indirectly
EA Edwin Anil Alexander D'sa 1970	-	7.01 % indirectly
OG Ola Gaute Aas Askheim 1961	-	7 % indirectly
OB Ole Brauteset 1962	-	2.1 % indirectly
NC Nora Clausen 1972	-	2 % indirectly
RD Reidar Dischler 1968	-	1.9 % indirectly
AH Anne-Birgitte Høyerholt 1974	-	1.23 % indirectly

Last update: Apr 13, 2023

Ownership

Company shareholders

Name	Share class	Number of shares	Share
O OPINION HOLDING AS	Ordinary shares	30,000	100 %

Last update: May 24, 2024

Group structure

OPINION HOLDING AS
Total operating income 2023: NOK 0
Operating profit 2023: NOK -320,809
Employees: 0

Financials

in NOK

Summary

Year	2023	2022	2021
Total operating income	144,892,489	131,233,617	112,960,176
Annual Total Result	5,526,215	6,552,286	9,199,460
Total assets	53,893,017	53,995,063	49,437,211
Total liabilities	34,906,523	36,534,785	32,029,219
Total equity	18,986,493	17,460,278	17,407,992

P&L

Year	2023	2022	2021
Total operating income	144,892,489	131,233,617	112,960,176
Total operating costs	139,043,265	123,539,652	101,504,342
Operating result	5,849,224	7,693,965	11,455,833
Financial income/costs	940,145	332,197	-192,776
Profit before tax	6,789,369	8,026,162	11,263,057
Total tax & extraordinary income/cost	1,263,154	1,473,876	2,063,597
Annual Total Result	5,526,215	6,552,286	9,199,460

Balance overview

Year	2023	2022	2021
Total fixed assets	2,393,111	5,160,835	5,442,396
Total current assets	51,499,905	48,834,228	43,994,815
Total assets	53,893,017	53,995,063	49,437,211
Short term debt	34,906,523	36,501,380	31,827,487
Long term debt	0	33,405	201,732
Total liabilities	34,906,523	36,534,785	32,029,219
Contributed capital	5,407,180	5,407,180	5,407,180
Retained earnings	13,579,313	12,053,098	12,000,812
Total equity	18,986,493	17,460,278	17,407,992
Total equity and liabilities	53,893,017	53,995,063	49,437,211

Classification

Category

Type of organization

Limited company

Classification of institutional sector

INNL

Domestic sectors

A_IKKE-FIN

Non-financial corporations

2100

Private non-financial incorporated enterprises

Standard industrial classification

M

Main industrial area

Professional, scientific and technical activities

73

Activity

Advertising and market research

73.2

Main industrial group

Market research and public opinion polling

73.20

Industrial group

Market research and public opinion polling

73.200

Industrial group

Market research and public opinion polling