LOYALTY AS
Keywords
outreachsales activitiestelephone sales
Organization
- CEO
- RL
Rune Larsen1976
- Chairman of the board
- RL
Rune Larsen1976
- Years since formation
- 17 years
- since Sep 3, 2008
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 188
Ownership
- Number of shares and share classes
- 100,000
- 1 share class
- Total number of shareholders
- 3
- 1 company, 2 persons
- Belongs to group of
Financials
- Total operating income 2024
- 97,824,207
- NOK
- Annual total result 2024
- 7,965,263
- NOK
- Total equity 2024
- 17,734,321
- NOK
Last update: Jul 14, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
RL 1976 | Managing Director/CEO | 51 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
RL 1976 | Chairman | 51 % indirectly |
JE | Deputy Chair | 27 % directly |
| Board Member | 22 % directly | |
TO | Board Member | - |
MG | Board Member | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
RL 1976 | Managing Director/CEO, Chairman | 51 % indirectly |
JE | Deputy Chair | 27 % directly |
| Board Member | 22 % directly |
Last update: Oct 20, 2023
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 51,000 | 51 % | |
JE | Ordinary shares | 27,000 | 27 % |
| Ordinary shares | 22,000 | 22 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2023: NOK 0Operating profit 2023: NOK -313,444Employees: 0
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 97,824,207 | 84,322,416 | 68,605,784 | 51,161,272 |
Annual Total Result | 7,965,263 | 7,512,188 | 10,451,130 | 508,858 |
Total assets | 44,222,591 | 41,133,349 | 36,707,475 | 22,643,716 |
Total liabilities | 26,488,270 | 22,376,114 | 18,462,427 | 7,849,798 |
Total equity | 17,734,321 | 18,757,235 | 18,245,048 | 14,793,917 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 97,824,207 | 84,322,416 | 68,605,784 | 51,161,272 |
Total operating costs | 89,196,109 | 78,025,556 | 62,642,362 | 54,529,094 |
Operating result | 8,628,099 | 6,296,860 | 5,963,422 | -3,367,822 |
Financial income/costs | 1,267,027 | 2,626,779 | 5,820,703 | 3,169,848 |
Profit before tax | 9,895,126 | 8,923,639 | 11,784,125 | -197,974 |
Total tax & extraordinary income/cost | 1,929,863 | 1,411,451 | 1,332,995 | -706,832 |
Annual Total Result | 7,965,263 | 7,512,188 | 10,451,130 | 508,858 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 9,603,031 | 9,033,955 | 8,265,043 | 5,606,269 |
Total current assets | 34,619,560 | 32,099,394 | 28,442,432 | 17,037,447 |
Total assets | 44,222,591 | 41,133,349 | 36,707,475 | 22,643,716 |
Short term debt | 26,476,492 | 22,376,114 | 18,462,427 | 7,849,798 |
Long term debt | 11,778 | 0 | 0 | 0 |
Total liabilities | 26,488,270 | 22,376,114 | 18,462,427 | 7,849,798 |
Contributed capital | 100,000 | 100,000 | 100,000 | 100,000 |
Retained earnings | 17,634,321 | 18,657,235 | 18,145,048 | 14,693,917 |
Total equity | 17,734,321 | 18,757,235 | 18,245,048 | 14,793,917 |
Total equity and liabilities | 44,222,591 | 41,133,349 | 36,707,475 | 22,643,716 |
Classification
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
N
Main industrial area
Administrative and support service activities
82
Activity
Office administrative, office support and other business support activities
82.2
Main industrial group
Activities of call centres
82.20
Industrial group
Activities of call centres
82.202
Industrial group
Outbound call centres