Rune Larsen • 1976 • Oslo • 19 roles • 11 shareholdings

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Roles

Management

Name	Role	Total operating income	Total equity	Shares
L LOYALTY AS Closed	Managing Director/CEO	97,824,207	17,734,321	51 % indirectly
L LOYALTY CONSULTING AS Closed	Managing Director/CEO	50,000	38,824	-

Boards

Name	Role	Total operating income	Total equity	Shares
S SOMMERFUGL HOLDING AS	Chairman	8,922,835	32,246,172	100 % directly
L LOYALTY AS Closed	Chairman	97,824,207	17,734,321	51 % indirectly
L LOYALTY CUSTOMER SERVICE AS	Chairman	107,020,810	5,620,599	38 % indirectly
A ASSENTO AS	Chairman	7,342,967	1,524,667	25.67 % indirectly
S SPIKE VENTURE F21 AS	Chairman	-	4,479,861	24.15 % indirectly
S SPIKE VENTURE AS	Chairman	1,262,479	11,243,229	24.15 % indirectly
R RUMBL AS	Board Member	1,875,442	359,815	15 % indirectly
S STORESHOP AS	Board Member	6,756,929	465,904	1.97 % indirectly
L LOYALTY CONSULTING AS Closed	Chairman	50,000	38,824	-
S SAMEIET LOVISENLUND 10	Board Member	-	-	-
S SPIKE VENTURE F22 AS Closed	Chairman	-	2,413,541	-
S SPIKE VENTURE F23 AS Closed	Chairman	-	518,620	-
L LOYALTY TOPCO AS Closed	Chairman	-	-	-
L LOYALTY AS	Board Member	137,331,450	11,104,111	-
L LOYALTY FINANSPARTNER AS	Board Member	-	-	-
S SOMMERFUGL HOLDING II AS Closed	Contact Person	-	-	-

Last update: Nov 27, 2025

Related industries3

Direct relationships5

CB
Christian Balchen Habbestad1980
SPIKE VENTURE F21 AS, LOYALTY CUSTOMER SERVICE AS, SPIKE VENTURE AS, LOYALTY CONSULTING AS, LOYALTY AS, ASSENTO AS, SPIKE VENTURE F22 AS, SPIKE VENTURE F23 AS, RUMBL AS, LOYALTY AS, LOYALTY FINANSPARTNER AS
MG
Morten Gürrich-Holm1989
STORESHOP AS, SPIKE VENTURE F21 AS, SPIKE VENTURE AS, LOYALTY AS, SPIKE VENTURE F22 AS, SPIKE VENTURE F23 AS, RUMBL AS
JE
Jørn Einar Rossing1977
LOYALTY CUSTOMER SERVICE AS, SPIKE VENTURE AS, LOYALTY CONSULTING AS, LOYALTY AS, ASSENTO AS, LOYALTY AS, LOYALTY FINANSPARTNER AS
CL
Christian Lars-Arne Westermark1980
SPIKE VENTURE F21 AS, SPIKE VENTURE AS, ASSENTO AS, SPIKE VENTURE F22 AS, SPIKE VENTURE F23 AS
TO
Trond Olav Sletner1988
LOYALTY CUSTOMER SERVICE AS, LOYALTY AS, LOYALTY AS, LOYALTY FINANSPARTNER AS

Shares owned by Rune Larsen

Name	Share class	Total operating income	Total equity	Share
S SOMMERFUGL HOLDING AS	Ordinære aksjer	8,922,835	32,246,172	100 % directly
L LOYALTY AS Closed		97,824,207	17,734,321	51 % indirectly
L LOYALTY CUSTOMER SERVICE AS		107,020,810	5,620,599	38 % indirectly
A ASSENTO AS		7,342,967	1,524,667	25.67 % indirectly
S SPIKE VENTURE F21 AS		0	4,479,861	24.15 % indirectly
S SPIKE VENTURE AS		1,262,479	11,243,229	24.15 % indirectly
R RUMBL AS		1,875,442	359,815	15 % indirectly
S SKYFALL 23 AS		0	1,912,959	10.1 % indirectly
S STORESHOP AS		6,756,929	465,904	1.97 % indirectly
S SKYPASS AS		581,993	494,559	1.89 % indirectly
S SKYFALL 21 AS		0	6,351,639	1.03 % indirectly

Limited to direct ownership positions of 0.5% or more.

Last update: Jun 2, 2025