LOYALTY AS
Organization
- CEO
- RL
Rune Larsen1976
- Chairman of the board
- RL
Rune Larsen1976
- Years since formation
- 17 years
- since Sep 3, 2008
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 178
Ownership
- Number of shares and share classes
- 100,000
- 1 share class
- Total number of shareholders
- 3
- 1 company, 2 persons
- Belongs to group of
Financials
- Total operating income 2024
- 97,824,207
- NOK
- Annual total result 2024
- 7,965,263
- NOK
- Total equity 2024
- 17,734,321
- NOK
Last update: Sep 9, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
RL 1976 | Managing Director/CEO | 51 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
RL 1976 | Chairman | 51 % indirectly |
JE | Deputy Chair | 27 % directly |
| Board Member | 22 % directly | |
TO | Board Member | - |
MG | Board Member | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
RL 1976 | Managing Director/CEO, Chairman | 51 % indirectly |
JE | Deputy Chair | 27 % directly |
| Board Member | 22 % directly |
Last update: Oct 20, 2023
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 51,000 | 51 % | |
JE | Ordinary shares | 27,000 | 27 % |
| Ordinary shares | 22,000 | 22 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2024: NOK 8,835,358Operating profit 2024: NOK 8,467,007Employees: 0
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 97,824,207 | 84,322,416 | 68,605,784 | 51,161,272 |
Annual Total Result | 7,965,263 | 7,512,188 | 10,451,130 | 508,858 |
Total assets | 44,222,591 | 41,133,349 | 36,707,475 | 22,643,716 |
Total liabilities | 26,488,270 | 22,376,114 | 18,462,427 | 7,849,798 |
Total equity | 17,734,321 | 18,757,235 | 18,245,048 | 14,793,917 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 97,824,207 | 84,322,416 | 68,605,784 | 51,161,272 |
Total operating costs | 89,196,109 | 78,025,556 | 62,642,362 | 54,529,094 |
Operating result | 8,628,099 | 6,296,860 | 5,963,422 | -3,367,822 |
Financial income/costs | 1,267,027 | 2,626,779 | 5,820,703 | 3,169,848 |
Profit before tax | 9,895,126 | 8,923,639 | 11,784,125 | -197,974 |
Total tax & extraordinary income/cost | 1,929,863 | 1,411,451 | 1,332,995 | -706,832 |
Annual Total Result | 7,965,263 | 7,512,188 | 10,451,130 | 508,858 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 9,603,031 | 9,033,955 | 8,265,043 | 5,606,269 |
Total current assets | 34,619,560 | 32,099,394 | 28,442,432 | 17,037,447 |
Total assets | 44,222,591 | 41,133,349 | 36,707,475 | 22,643,716 |
Short term debt | 26,476,492 | 22,376,114 | 18,462,427 | 7,849,798 |
Long term debt | 11,778 | 0 | 0 | 0 |
Total liabilities | 26,488,270 | 22,376,114 | 18,462,427 | 7,849,798 |
Contributed capital | 100,000 | 100,000 | 100,000 | 100,000 |
Retained earnings | 17,634,321 | 18,657,235 | 18,145,048 | 14,693,917 |
Total equity | 17,734,321 | 18,757,235 | 18,245,048 | 14,793,917 |
Total equity and liabilities | 44,222,591 | 41,133,349 | 36,707,475 | 22,643,716 |
Classification
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises