TRY AS

Keywords

advertising businesscreative businessproductionadvertising materialarrangementimplementationadvertising campaignsdesignplacementadvertisementsnewspapersmagazinesradio and televisioninternetoutdoor advertisingbillboardsposterswindow displayinterior designshowroomscarsbusesaerial advertisingdistributiondeliverypromotional materialsamplesprocurementracksmarketing campaignsmarketing consultancy

Organization

CEO: SK
Sindre Kaare Beyer1977
Chairman of the board: KD
Kjetil Dyrendahl Try1959
Years since formation: 27 years; since Oct 5, 1998
Type: Limited company
VAT registered: Yes
Number of employees: 163

Ownership

Number of shares and share classes: 142,251; 2 share classes
Total number of shareholders: 115; 54 companies, 61 persons
Belongs to group of

Financials

Total operating income 2023: 398,923,565; NOK
Annual total result 2023: 32,692,411; NOK
Total equity 2023: 238,234,305; NOK

Last update: Jun 13, 2025

Management

Management / administration

Name	Role	Shares
SK Sindre Kaare Beyer 1977	Managing Director/CEO	1.99 % directly 0.56 % indirectly 1.43 %

Board

Name	Role	Shares
KB Knut Brundtland 1961	Board Member	-
ET Erik Theodor Jakobsen 1988	Board Member	-
RK Rikke Kathrine Tobiasson Reinemo 1975	Board Member	-
NB Nina Brekke Øktedalen 1979	Board Member	-
LE Lars Erik Stugemo 1961	Board Member	-
BS Bente Stray 1984	Board Member	-
KD Kjetil Dyrendahl Try 1959	Chairman	6.44 % directly 5.64 % indirectly 0.8 %
CG Cecilie Garfalk 1978	Board Member	-

Others

Name	Role	Shares
P PRICEWATERHOUSECOOPERS AS	Auditor	-

Top 10 individual shareholders

Name	Role	Shares
KD Kjetil Dyrendahl Try 1959	Chairman	6.44 % directly 5.64 % indirectly 0.8 %
SK Sindre Kaare Beyer 1977	Managing Director/CEO	1.99 % directly 0.56 % indirectly 1.43 %
EP Egil Pay 1975	-	1.82 % indirectly
LJ Lars Joachim Grimstad 1972	-	1.82 % indirectly
KØ Kaare Øystein Trædal 1973	-	1.6 % indirectly
ØH Øystein Halvorsen 1972	-	1.4 % directly
ES Eirik Sørensen 1984	-	1.28 % indirectly
TR Thorbjørn Ruud 1974	-	1.16 % directly
PC Petter Christian Mowinckel Bryde 1973	-	1.16 % directly

Last update: Jan 10, 2025

Ownership

Company shareholders

Name	Share class	Total number of shares	Share
T TRY HOLDING AS	Ordinary shares	78,255	55.01 %
KD Kjetil Dyrendahl Try 1959	Class B shares	8,021	5.64 %
E EGIL AS	Class B shares	2,588	1.82 %
L LARS JOACHIM AS	Class B shares	2,588	1.82 %
T TRY AS	Class B shares	2,382	1.67 %
T TJOBING AS	Ordinary shares	2,280	1.6 %
B BEYERSEN AS	Ordinary shares	2,033	1.43 %
B BEYERSEN AS	Class B shares	2,033	1.43 %
ØH Øystein Halvorsen 1972	Class B shares	1,998	1.4 %
E EIRIK SØRENSEN AS	Class B shares	1,816	1.28 %
T TRY ANSATT INVEST AS	Ordinary shares	1,784	1.25 %
T TRY AS	Ordinary shares	1,739	1.22 %
PC Petter Christian Mowinckel Bryde 1973	Class B shares	1,650	1.16 %
TR Thorbjørn Ruud 1974	Class B shares	1,650	1.16 %
R ROCKSTUFF AS	Ordinary shares	1,638	1.15 %
P PRECA AS	Class B shares	1,602	1.13 %
R ROCKSTUFF AS	Class B shares	1,388	0.98 %
T TRYMAN AS	Class B shares	1,135	0.8 %
P PIERO AS	Class B shares	1,100	0.77 %
O ORCHID HUNTER AS	Ordinary shares	1,026	0.72 %
G GAID INVEST AS	Ordinary shares	1,016	0.71 %
G GAID INVEST AS	Class B shares	1,016	0.71 %
D DUCKS, PLANTS AND ROBOTS AS	Ordinary shares	986	0.69 %
KL Karin Lund 1971	Class B shares	959	0.67 %
E ESDU AS	Class B shares	917	0.64 %
E ESDU AS	Ordinary shares	917	0.64 %
AE Arne Eggen 1960	Class B shares	890	0.63 %
J JKG AS	Class B shares	864	0.61 %
L LKH AS	Class B shares	864	0.61 %
LA Lars Atle Mitlid 1966	Class B shares	842	0.59 %
HG Helge Gjertveit 1977	Class B shares	840	0.59 %
SK Sindre Kaare Beyer 1977	Class B shares	800	0.56 %
JK Janne Kristin Brenda Lysø 1974	Class B shares	765	0.54 %
TS Trond Sandø 1962	Class B shares	612	0.43 %
S SKARD AS	Class B shares	609	0.43 %
S SKARD AS	Ordinary shares	609	0.43 %
H H.H.HOLDING AS	Ordinary shares	515	0.36 %
SH Sven Henrik Jensen 1965	Class B shares	509	0.36 %
O OKIE AS	Ordinary shares	500	0.35 %
CB Christian Braathen 1976	Ordinary shares	500	0.35 %
KS Kenneth Stensson Pär 1968	Ordinary shares	500	0.35 %
K KRISTINE EIKENES AS	Ordinary shares	406	0.29 %
K KRISTINE EIKENES AS	Class B shares	406	0.29 %
H H.H.HOLDING AS	Class B shares	315	0.22 %
ED Eske Drange 1982	Ordinary shares	300	0.21 %
F FEEL THE STORM AS	Ordinary shares	300	0.21 %
CL Caroline Leithe Riis 1986	Class B shares	235	0.17 %
SG Stine Grøndahl Sesseng 1982	Ordinary shares	230	0.16 %
M MSTRAND HOLDING AS	Ordinary shares	207	0.15 %
L LEANWIN AS	Class B shares	203	0.14 %
L LEANWIN AS	Ordinary shares	203	0.14 %
TI Tenase Ilze	Ordinary shares	200	0.14 %
P PATATASBRAV AS	Ordinary shares	200	0.14 %
T TØSSE INVEST AS	Ordinary shares	200	0.14 %
L LAMEAU HOLDING AS	Ordinary shares	200	0.14 %
E EDB KOMPETANSE INVEST AS	Ordinary shares	200	0.14 %
TC Tonje Christine Jæger 1976	Ordinary shares	200	0.14 %
KS Knut Sverre 1974	Ordinary shares	200	0.14 %
C CHRISTOPHER AALHOLM AS	Ordinary shares	171	0.12 %
C CHRISTOPHER AALHOLM AS	Class B shares	171	0.12 %
P POLE AS	Ordinary shares	120	0.08 %
DL Denis Ligonja 1988	Ordinary shares	105	0.07 %
P PLATOU AGENCY AS	Ordinary shares	100	0.07 %
KK Kustani Khorist 1996	Ordinary shares	100	0.07 %
KM Karl Magnus Bergman 1987	Ordinary shares	100	0.07 %
AF Annette Fikerud Werner 1975	Class B shares	95	0.07 %
C CAMILLA RYSTE AS	Ordinary shares	95	0.07 %
AF Annette Fikerud Werner 1975	Ordinary shares	95	0.07 %
HS Henrik Sørhaug 1991	Ordinary shares	75	0.05 %
HG Hanne Gilje Sekse 1982	Ordinary shares	72	0.05 %
MB Marion Berg Odvén 1980	Ordinary shares	72	0.05 %
SO Scott Olav Allan 1987	Ordinary shares	70	0.05 %
M MSS INVEST AS	Ordinary shares	70	0.05 %
AB Amanda Børjesson Hesmyr 1994	Ordinary shares	70	0.05 %
O OAKPOWER AS	Ordinary shares	60	0.04 %
G GOLDEN SNITCH AS	Ordinary shares	60	0.04 %
AA Anine Andrea Namork 1995	Ordinary shares	60	0.04 %
CW Cathrine Wennersten 1969	Ordinary shares	60	0.04 %
CH Cecilie Helsvig 1993	Ordinary shares	60	0.04 %
CT Cecilie Thue 1968	Ordinary shares	60	0.04 %
EB Eline Beate Rønneberg Vik 1985	Ordinary shares	60	0.04 %
EA Elisabeth Ancher Elboth 1993	Ordinary shares	60	0.04 %
EV Elke Vindenes 1995	Ordinary shares	60	0.04 %
LR Lars Rimstad 1993	Ordinary shares	60	0.04 %
MH Marte Heiersted 1974	Ordinary shares	60	0.04 %
MC Mette C Arneberg 1991	Ordinary shares	60	0.04 %
MC Mona Camilla Løkke-Eames 1977	Ordinary shares	60	0.04 %
PS Pia Smistad 1965	Ordinary shares	60	0.04 %
SJ Stine Jarl Andersen 1993	Ordinary shares	60	0.04 %
FE Frode Ekeberg 1972	Ordinary shares	49	0.03 %
FE Frode Ekeberg 1972	Class B shares	49	0.03 %
TS Thomas Sømoen 1973	Class B shares	47	0.03 %
TS Thomas Sømoen 1973	Ordinary shares	47	0.03 %
AS Anders Stalheim Øfsdahl 1975	Ordinary shares	47	0.03 %
AS Anders Stalheim Øfsdahl 1975	Class B shares	47	0.03 %
ES Elisabeth Søråsen 1980	Class B shares	44	0.03 %
AS Anja Sandberg Nordbø 1984	Ordinary shares	30	0.02 %
N NIGHTSOUL AS	Class B shares	30	0.02 %
SG Stine Grøndahl Sesseng 1982	Class B shares	30	0.02 %
M MSTRAND HOLDING AS	Class B shares	30	0.02 %

Shares owned by the TRY AS

Name	Share class	Total number of shares	Share
T TRY OPT AS	Ordinary shares	10,000	100 %
T TRY PLUSS AS	Ordinary shares	100,000	100 %
T TRY RÅD AS	Ordinary shares	10,000	100 %
T TRY DIG AS	Ordinary shares	1,200	100 %
T TRY APT AS	Ordinary shares	119,982	100 %
P POL ANSATT INVEST AS	A-shares	30,000	98.91 %
T T/A POL AS	Ordinary shares	7,195	71.95 %
T TRE BERGEN AS	Ordinary shares	1,742,115	68.8 %
T TRY AS	Class B shares	2,382	1.67 %
T TRY ANSATT INVEST AS	Class B shares	390	1.23 %

Last update: Jun 2, 2025

Group structure

FERD HOLDING AS
Total operating income 2023: NOK 3,818,000,000
Operating profit 2023: NOK 3,811,000,000
Employees: 0

Financials

in NOK

Summary

Year	2023	2022	2021
Total operating income	398,923,565	417,300,000	398,107,000
Annual Total Result	32,692,411	91,681,000	48,020,000
Total assets	342,798,315	462,124,000	395,717,000
Total liabilities	104,564,010	222,968,000	184,089,000
Total equity	238,234,305	239,155,000	211,628,000

P&L

Year	2023	2022	2021
Total operating income	398,923,565	417,300,000	398,107,000
Total operating costs	389,705,353	401,419,000	381,928,000
Operating result	9,218,212	15,881,000	16,178,000
Financial income/costs	32,413,141	85,115,000	42,976,000
Profit before tax	41,631,353	100,996,000	59,154,000
Total tax & extraordinary income/cost	8,938,942	9,315,000	11,134,000
Annual Total Result	32,692,411	91,681,000	48,020,000

Balance overview

Year	2023	2022	2021
Total fixed assets	213,899,304	213,628,000	170,094,000
Total current assets	128,899,011	248,496,000	225,622,000
Total assets	342,798,315	462,124,000	395,717,000
Short term debt	104,564,010	222,968,000	184,089,000
Long term debt	0	0	0
Total liabilities	104,564,010	222,968,000	184,089,000
Contributed capital	240,625,162	239,155,000	210,942,000
Retained earnings	-2,390,857	0	686,000
Total equity	238,234,305	239,155,000	211,628,000
Total equity and liabilities	342,798,315	462,123,000	395,717,000

TRY AS980 129 942

TRY AS

Keywords

Organization

Ownership

Financials

Management

Management / administration

Board

Others

Top 10 individual shareholders

Ownership

Company shareholders

Shares owned by the TRY AS

Group structure

Financials

Summary

P&L

Balance overview

Classification