TRY AS

Operating

Være reklamebyrå og således å yte enhver tjeneste innenfor dette virksomhetsområdet, samt alt som står i forbindelse hermed. Selskapet kan delta i andre selskaper med andre formål og virksomhetsområder. Selskapet skal også ivareta konsern- og hovedkontorfunksjoner.

Reklamebyrå.

Keywords

advertising businesscreative businessproductionadvertising materialarrangementimplementationadvertising campaignsdesignplacementadvertisementsnewspapersmagazinesradio and televisioninternetoutdoor advertisingbillboardsposterswindow displayinterior designshowroomscarsbusesaerial advertisingdistributiondeliverypromotional materialsamplesprocurementracksmarketing campaignsmarketing consultancy

Organization

CEO: SK
Sindre Kaare Beyer1977
Chairman of the board: KD
Kjetil Dyrendahl Try1959
Years since formation: 28 years; since Oct 5, 1998
Type: Limited company
VAT registered: Yes
Number of employees: 271

Ownership

Number of shares and share classes: 142,251; 2 share classes
Total number of shareholders: 100; 52 companies, 48 persons
Belongs to group of

Financials

Total operating income 2025: 1,001,818,646; NOK
Annual total result 2025: 11,976,945; NOK
Total equity 2025: 103,230,206; NOK

Last update: Oct 13, 2026

Management

Management / administration

Name	Role	Shares
SK Sindre Kaare Beyer 1977	Managing Director/CEO	-

Board

Name	Role	Shares
KD Kjetil Dyrendahl Try 1959	Chairman	-
RK Rikke Kathrine Tobiasson Reinemo 1975	Board Member	-
KB Knut Brundtland 1961	Board Member	-
ET Erik Theodor Jakobsen 1988	Board Member	-
NB Nina Brekke Øktedalen 1979	Board Member	-
LE Lars Erik Stugemo 1961	Board Member	-
CG Cecilie Garfalk 1978	Board Member	-
CB Camilla Bjørnhaug 1972	Board Member	-

Others

Name	Role	Shares
P PRICEWATERHOUSECOOPERS AS	Auditor	-

Top 10 individual shareholders

Name	Role	Shares
DT Dyrendahl Try Kjetil 1959	-	4.29 % directly 3.49 % indirectly 0.8 %
KB Kaare Beyer Sindre 1977	-	1.99 % directly 0.56 % indirectly 1.43 %
JG Joachim Grimstad Lars 1972	-	1.82 % indirectly
PE Pay Egil 1975	-	1.82 % indirectly
ØT Øystein Trædal Kaare 1973	-	1.6 % indirectly
HØ Halvorsen Øystein 1972	-	1.4 % directly
SE Sørensen Eirik 1984	-	1.28 % indirectly
RT Ruud Thorbjørn 1974	-	1.16 % directly
GS Gunnar Stensaker Jan 1988	-	1.15 % indirectly

Last update: Sep 30, 2025

Ownership

Company shareholders

Name	Share class	Total number of shares	Share
T TRY HOLDING AS	Ordinary shares	78,255	55.01 %
T TRY AS	Class B shares	5,653	3.97 %
DT Dyrendahl Try Kjetil 1959	Class B shares	4,969	3.49 %
T TRY HOLDING AS	Class B shares	3,786	2.66 %
T TRY AS	Ordinary shares	3,528	2.48 %
E EGIL AS	Class B shares	2,588	1.82 %
L LARS JOACHIM AS	Class B shares	2,588	1.82 %
T TJOBING AS	Ordinary shares	2,280	1.6 %
B BEYERSEN AS	Class B shares	2,033	1.43 %
B BEYERSEN AS	Ordinary shares	2,033	1.43 %
HØ Halvorsen Øystein 1972	Class B shares	1,998	1.4 %
E EIRIK SØRENSEN AS	Class B shares	1,816	1.28 %
T TRY ANSATT INVEST AS	Ordinary shares	1,784	1.25 %
RT Ruud Thorbjørn 1974	Class B shares	1,650	1.16 %
R ROCKSTUFF AS	Ordinary shares	1,638	1.15 %
P PRECA AS	Class B shares	1,602	1.13 %
R ROCKSTUFF AS	Class B shares	1,388	0.98 %
T TRYMAN AS	Class B shares	1,135	0.8 %
O ORCHID HUNTER AS	Ordinary shares	1,026	0.72 %
G GAID INVEST AS	Ordinary shares	1,016	0.71 %
G GAID INVEST AS	Class B shares	1,016	0.71 %
D DUCKS, PLANTS AND ROBOTS AS	Ordinary shares	986	0.69 %
E ESDU AS	Class B shares	917	0.64 %
E ESDU AS	Ordinary shares	917	0.64 %
EA Eggen Arne 1960	Class B shares	890	0.63 %
J JKG AS	Class B shares	864	0.61 %
L LKH AS	Class B shares	864	0.61 %
AM Atle Mitlid Lars 1966	Class B shares	842	0.59 %
GH Gjertveit Helge 1977	Class B shares	840	0.59 %
KB Kaare Beyer Sindre 1977	Class B shares	800	0.56 %
KB Kristin Brenda Lysø Janne 1974	Class B shares	765	0.54 %
ST Sandø Trond 1962	Class B shares	612	0.43 %
H H.H.HOLDING AS	Ordinary shares	515	0.36 %
HJ Henrik Jensen Sven 1965	Class B shares	509	0.36 %
KS Kenneth Stensson Pär 1968	Ordinary shares	500	0.35 %
O OKIE AS	Ordinary shares	500	0.35 %
K KRISTINE EIKENES AS	Ordinary shares	406	0.29 %
K KRISTINE EIKENES AS	Class B shares	406	0.29 %
P PIERO AS	Class B shares	366	0.26 %
H H.H.HOLDING AS	Class B shares	315	0.22 %
F FEEL THE STORM AS	Ordinary shares	300	0.21 %
DE Drange Eske 1982	Ordinary shares	300	0.21 %
RC Riis Caroline 1986	Class B shares	235	0.17 %
GS Grøndahl Sesseng Stine 1982	Ordinary shares	230	0.16 %
M MSTRAND HOLDING AS	Ordinary shares	207	0.15 %
L LEANWIN AS	Class B shares	203	0.14 %
L LEANWIN AS	Ordinary shares	203	0.14 %
T TØSSE INVEST AS	Ordinary shares	200	0.14 %
TI Tenase Ilze	Ordinary shares	200	0.14 %
E EDB KOMPETANSE INVEST AS	Ordinary shares	200	0.14 %
CJ Christine Jæger Tonje 1976	Ordinary shares	200	0.14 %
C CHRISTOPHER AALHOLM AS	Ordinary shares	171	0.12 %
C CHRISTOPHER AALHOLM AS	Class B shares	171	0.12 %
P POLE AS	Ordinary shares	120	0.08 %
MK Marcus Kylen Alexander 1990	Ordinary shares	120	0.08 %
H HERR NILSSON AS	Ordinary shares	118	0.08 %
BO Berg Odvén Marion 1980	Ordinary shares	110	0.08 %
L LORI HOLDING AS	Ordinary shares	110	0.08 %
LD Ligonja Denis 1988	Ordinary shares	105	0.07 %
P PLATOU AGENCY AS	Ordinary shares	100	0.07 %
KK Kustani Khorist 1996	Ordinary shares	100	0.07 %
KM Karl Magnus Bergman	Ordinary shares	100	0.07 %
FW Fikerud Werner Annette 1975	Class B shares	95	0.07 %
C CAMILLA RYSTE AS	Ordinary shares	95	0.07 %
FW Fikerud Werner Annette 1975	Ordinary shares	95	0.07 %
SH Sørhaug Henrik 1991	Ordinary shares	75	0.05 %
OA Olav Allan Scott 1987	Ordinary shares	70	0.05 %
BH Børjesson Hesmyr Amanda 1994	Ordinary shares	70	0.05 %
BR Beate Rønneberg Vik Eline 1985	Ordinary shares	60	0.04 %
TC Thue Cecilie 1968	Ordinary shares	60	0.04 %
HC Helsvig Cecilie 1993	Ordinary shares	60	0.04 %
WC Wennersten Cathrine 1969	Ordinary shares	60	0.04 %
AN Andrea Namork Anine 1995	Ordinary shares	60	0.04 %
JA Jarl Andersen Stine 1993	Ordinary shares	60	0.04 %
HM Heiersted Marte 1974	Ordinary shares	60	0.04 %
CA Christensen Arneberg Mette 1991	Ordinary shares	60	0.04 %
CL Camilla Løkke-Eames Mona 1977	Ordinary shares	60	0.04 %
O OAKPOWER AS	Ordinary shares	60	0.04 %
E ERVK HOLDING AS	Ordinary shares	59	0.04 %
EF Ekeberg Frode 1972	Ordinary shares	49	0.03 %
EF Ekeberg Frode 1972	Class B shares	49	0.03 %
SØ Stalheim Øfsdahl Anders 1975	Class B shares	47	0.03 %
SØ Stalheim Øfsdahl Anders 1975	Ordinary shares	47	0.03 %
ST Sømoen Thomas 1973	Class B shares	47	0.03 %
ST Sømoen Thomas 1973	Ordinary shares	47	0.03 %
SE Søråsen Elisabeth 1980	Class B shares	44	0.03 %
N NIGHTSOUL AS	Class B shares	30	0.02 %
P POLE AS	Class B shares	30	0.02 %
H HOX NEWS AS	Ordinary shares	30	0.02 %
M MSTRAND HOLDING AS	Class B shares	30	0.02 %
H HOX NEWS AS	Class B shares	30	0.02 %
S SAKLIG AS	Class B shares	30	0.02 %
S SAKLIG AS	Ordinary shares	30	0.02 %
GS Grøndahl Sesseng Stine 1982	Class B shares	30	0.02 %
N NIGHTSOUL AS	Ordinary shares	30	0.02 %
TH Torkjell Huse Eirik 1982	Ordinary shares	23	0.02 %
TH Torkjell Huse Eirik 1982	Class B shares	23	0.02 %
EN Erik Nohr Marius 1987	Class B shares	23	0.02 %
EN Erik Nohr Marius 1987	Ordinary shares	23	0.02 %
JR Jacobsen Roy 1954	Class B shares	1	< 0.01 %

Shares owned by the TRY AS

Name	Share class	Total number of shares	Share
T TRY OPT AS	Ordinary shares	10,000	100 %
T TRY RÅD AS Closed	Ordinary shares	10,000	100 %
T TRY APT AS Closed	Ordinary shares	119,982	100 %
A APT AS	Ordinary shares	3,000	100 %
T TRE BERGEN AS	Ordinary shares	2,532,115	100 %
T TRY PLUSS AS	Ordinary shares	100,000	100 %
T TRY DIG AS	Ordinary shares	1,200	100 %
P POL ANSATT INVEST AS	A-shares	30,000	98.91 %
T T/A POL AS	Ordinary shares	8,795	87.95 %
T TRY SCHJÆRVEN MEDIA AS	Ordinary shares	15,300	51 %
T TRY AS	Class B shares	5,653	3.97 %
T TRY ANSATT INVEST AS	Class B shares	600	1.89 %

Last update: Sep 25, 2026

Group structure

FERD HOLDING AS
Total operating income 2025: NOK 5,350,000,000
Operating profit 2025: NOK 5,342,000,000
Employees: 0

Financials

in NOK

Summary

Year	2025	2024	2023	2022	2021
Total operating income	1,001,818,646	364,053,753	398,923,565	417,300,000	398,107,000
Annual Total Result	11,976,945	16,032,295	32,692,411	91,681,000	48,020,000
Total assets	306,862,304	313,416,981	342,798,315	462,124,000	395,717,000
Total liabilities	203,632,100	68,559,783	104,564,010	222,968,000	184,089,000
Total equity	103,230,206	244,857,197	238,234,305	239,155,000	211,628,000

P&L

Year	2025	2024	2023	2022	2021
Total operating income	1,001,818,646	364,053,753	398,923,565	417,300,000	398,107,000
Total operating costs	988,574,568	352,922,546	389,705,353	401,419,000	381,928,000
Operating result	13,244,078	11,131,207	9,218,212	15,881,000	16,178,000
Financial income/costs	2,039,384	7,737,889	32,413,141	85,115,000	42,976,000
Profit before tax	15,283,462	18,869,096	41,631,353	100,996,000	59,154,000
Total tax & extraordinary income/cost	3,306,517	2,836,801	8,938,942	9,315,000	11,134,000
Annual Total Result	11,976,945	16,032,295	32,692,411	91,681,000	48,020,000

Balance overview

Year	2025	2024	2023	2022	2021
Total fixed assets	111,301,665	225,618,836	213,899,304	213,628,000	170,094,000
Total current assets	195,560,639	87,798,145	128,899,011	248,496,000	225,622,000
Total assets	306,862,304	313,416,981	342,798,315	462,124,000	395,717,000
Short term debt	203,632,100	68,559,783	104,564,010	222,968,000	184,089,000
Long term debt	0	0	0	0	0
Total liabilities	203,632,100	68,559,783	104,564,010	222,968,000	184,089,000
Contributed capital	103,230,206	243,469,975	240,625,162	239,155,000	210,942,000
Retained earnings	0	1,387,222	-2,390,857	0	686,000
Total equity	103,230,206	244,857,197	238,234,305	239,155,000	211,628,000
Total equity and liabilities	306,862,306	313,416,980	342,798,315	462,123,000	395,717,000

Classification

21st company classification

BETA

Industrial mother company

TRY AS980 129 942

TRY AS

Keywords

Organization

Ownership

Financials

Management

Management / administration

Board

Others

Top 10 individual shareholders

Ownership

Company shareholders

Shares owned by the TRY AS

Group structure

Financials

Summary

P&L

Balance overview

Classification