PRO & CONTRA AS
Operating
Drive med konsulentvirksomhet innen markedsføring, herunder
reklamevirksomhet, samt hva hermed står i forbindelse, herunder å
delta i andre selskap med lignende virksomhet.
Reklamevirsomhet, samt hva hermed står i for-
bindelse, herunder å delta i andre selskap med
lignende virksomhet.
Keywords
advertising businesscreative businessproductionadvertising materialarrangementimplementationadvertising campaignsdesignplacementadvertisementsnewspapersmagazinesradio and televisioninternetoutdoor advertisingbillboardsposterswindow displayinterior designshowroomscarsbusesaerial advertisingdistributiondeliverypromotional materialsamplesprocurementracksmarketing campaignsmarketing consultancy
Organization
- CEO
- TO
- Chairman of the board
- ES
Erik Samsonsen1984
- Years since formation
- 30 years
- since Feb 19, 1995
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 20
Ownership
- Number of shares and share classes
- 500
- 1 share class
- Total number of shareholders
- 1
- company
- Belongs to group of
Financials
- Total operating income 2024
- 34,511,672
- NOK
- Annual total result 2024
- 555,608
- NOK
- Total equity 2024
- 500,262
- NOK
Last update: Oct 15, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
TO | Managing Director/CEO | 12.09 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
ES 1984 | Chairman | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
TO | Managing Director/CEO | 12.09 % indirectly |
MA 1957 | - | 12.09 % indirectly |
| - | 12.09 % indirectly |
Last update: Apr 29, 2024
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 500 | 100 % |
Shares owned by the PRO & CONTRA AS
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 55,000 | 55 % | |
| Ordinary shares | 1 | 2.56 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2024: NOK 0Operating profit 2024: NOK -30,771Employees: 0
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 34,511,672 | 31,411,321 | 29,934,408 | 30,318,391 |
Annual Total Result | 555,608 | -198,620 | 435,052 | 936,312 |
Total assets | 8,503,849 | 8,167,720 | 6,934,557 | 7,797,469 |
Total liabilities | 8,003,587 | 7,662,246 | 6,230,463 | 6,850,197 |
Total equity | 500,262 | 505,474 | 704,094 | 947,272 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 34,511,672 | 31,411,321 | 29,934,408 | 30,318,391 |
Total operating costs | 33,836,384 | 31,416,076 | 29,383,406 | 29,083,836 |
Operating result | 675,289 | -4,756 | 551,002 | 1,234,555 |
Financial income/costs | 54,048 | -184,666 | 11,173 | -26,258 |
Profit before tax | 729,337 | -189,421 | 562,175 | 1,208,297 |
Total tax & extraordinary income/cost | 173,729 | 9,199 | 127,123 | 271,985 |
Annual Total Result | 555,608 | -198,620 | 435,052 | 936,312 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 3,584,794 | 2,100,113 | 1,288,235 | 1,193,396 |
Total current assets | 4,919,055 | 6,067,607 | 5,646,322 | 6,604,073 |
Total assets | 8,503,849 | 8,167,720 | 6,934,557 | 7,797,469 |
Short term debt | 8,003,587 | 7,662,246 | 6,230,463 | 6,850,197 |
Long term debt | 0 | 0 | 0 | 0 |
Total liabilities | 8,003,587 | 7,662,246 | 6,230,463 | 6,850,197 |
Contributed capital | 500,000 | 500,000 | 500,000 | 500,000 |
Retained earnings | 262 | 5,474 | 204,094 | 447,272 |
Total equity | 500,262 | 505,474 | 704,094 | 947,272 |
Total equity and liabilities | 8,503,849 | 8,167,720 | 6,934,557 | 7,797,469 |
Classification
21st company classification
BETA
Industrial daughter company
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
M
Main industrial area
Professional, scientific and technical activities
73
Activity
Advertising and market research
73.1
Main industrial group
Advertising
73.11
Industrial group
Advertising agencies
73.110
Industrial group
Advertising agencies