CONSUMER BRANDS HOLDCO AS • 928173852 • Oslo • Retail trade, except of motor vehicles and motorcycles

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Goods and trade

/ Purchase and sale

CONSUMER BRANDS HOLDCO AS

Organization

Chairman of the board: LH
Lars Raastad Holmøy1981
Years since formation: 4 years; since Nov 19, 2021
Type: Limited company
VAT registered: No
Number of employees: 0

Ownership

Number of shares and share classes: 30,000; 1 share class
Total number of shareholders: 1; company
Belongs to group of

Financials

Annual total result 2023: -76,154,596; NOK
Total equity 2023: 41,490,716; NOK

Last update: Dec 6, 2024

Management

Board

Name	Role	Shares
RC Rolf Christopher Jerving 1962	Board Member	17.15 % indirectly
LA Lars Andreas Grønningsæter Aglen 1987	Board Member	23.01 % indirectly
LH Lars Raastad Holmøy 1981	Chairman	1.38 % indirectly
CL Christopher Tingvatne Langeland 1984	Board Member	1.72 % indirectly

Others

Name	Role	Shares
B BDO AS	Auditor	-
X XACCT ACCOUNTING AS	Accountant	-

Top 10 individual shareholders

Name	Role	Shares
FM Finn Magnus Flesland Torall 1986	-	23.26 % indirectly
LA Lars Andreas Grønningsæter Aglen 1987	Board Member	23.01 % indirectly
RC Rolf Christopher Jerving 1962	Board Member	17.15 % indirectly
ÅL Åsmund Kveim Lie 1979	-	8.26 % indirectly
HC Håkon Hagen Clausen 1979	-	8.26 % indirectly
MN Mads Nesset 1986	-	2.41 % indirectly
HB Håkon Høst Brunsell 1982	-	2.2 % indirectly
KA Kjetil Myrlid Aasen 1975	-	1.73 % indirectly
CL Christopher Tingvatne Langeland 1984	Board Member	1.72 % indirectly
LH Lars Raastad Holmøy 1981	Chairman	1.38 % indirectly

Last update: Oct 31, 2024

Ownership

Company shareholders

Name	Share class	Number of shares	Share
S STERNA HOLDCO AS	Ordinary shares	30,000	100 %

Shares owned by the CONSUMER BRANDS HOLDCO AS

Name	Share class	Number of shares	Share
X X BRANDS AS	Ordinary shares	30,000	100 %
M MILRAB AS	Ordinary shares	145,433	100 %

Last update: May 24, 2024

Group structure

STERNA HOLDCO AS
Total operating income 2023: NOK 0
Operating profit 2023: NOK -135,866
Employees: 0

Financials

in NOK

Summary

Year	2023	2021
Total operating income	0	0
Annual Total Result	-76,154,596	-1,341,896
Total assets	74,135,095	150,218,191
Total liabilities	32,644,379	32,572,879
Total equity	41,490,716	117,645,312

P&L

Year	2023	2021
Total operating income	0	0
Total operating costs	62,288	1,588,081
Operating result	-62,288	-1,588,081
Financial income/costs	-76,092,308	0
Profit before tax	-76,154,596	-1,588,081
Total tax & extraordinary income/cost	0	-246,185
Annual Total Result	-76,154,596	-1,341,896

Balance overview

Year	2023	2021
Total fixed assets	73,000,000	149,083,872
Total current assets	1,135,095	1,134,319
Total assets	74,135,095	150,218,191
Short term debt	32,644,379	0
Long term debt	0	32,572,879
Total liabilities	32,644,379	32,572,879
Contributed capital	118,114,372	118,114,372
Retained earnings	-76,623,656	-469,060
Total equity	41,490,716	117,645,312
Total equity and liabilities	74,135,095	150,218,191

Classification

Category

Goods and trade

/ Purchase and sale

Type of organization

Limited company

Classification of institutional sector

INNL

Domestic sectors

A_IKKE-FIN

Non-financial corporations

2100

Private non-financial incorporated enterprises

Standard industrial classification

G

Main industrial area

Wholesale and retail trade; repair of motor vehicles and motorcycles

47

Activity

Retail trade, except of motor vehicles and motorcycles

47.9

Main industrial group

Retail trade not in stores, stalls and markets

47.91

Industrial group

Retail sale via mail order houses or via Internet

47.919

Industrial group

Other retail sale of specialised assortment of goods via mail order houses or via Internet