HBSPR AS
Operating
Home – Playground
Å utvikle kommunikasjonsløsninger, herunder det varemerkeregistrerte
konseptet SmileyBusiness, idè, strategi, PR og reklame, samt investere
i andre selskaper.
Fremme SmileyBusiness i næringslivet som registrert konsept innen idè,
strategi, PR og reklame, samt eie aksjer i andre selskaper
Keywords
advertising businesscreative businessproductionadvertising materialarrangementimplementationadvertising campaignsdesignplacementadvertisementsnewspapersmagazinesradio and televisioninternetoutdoor advertisingbillboardsposterswindow displayinterior designshowroomscarsbusesaerial advertisingdistributiondeliverypromotional materialsamplesprocurementracksmarketing campaignsmarketing consultancy
Organization
- CEO
- HB
- Chairman of the board
- HB
- Years since formation
- 27 years
- since Oct 22, 1998
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 0
Ownership
- Number of shares and share classes
- 50
- 1 share class
- Total number of shareholders
- 2
- persons
Financials
- Total operating income 2024
- 2,242,683
- NOK
- Annual total result 2024
- 282,080
- NOK
- Total equity 2024
- 1,795,349
- NOK
Last update: Oct 6, 2025
Management
Management / administration
Name | Role | Shares |
---|---|---|
HB | Managing Director/CEO | 76 % directly |
Board
Name | Role | Shares |
---|---|---|
HB | Chairman | 76 % directly |
Others
Name | Role | Shares |
---|---|---|
Accountant | - |
Top 10 individual shareholders
Name | Role | Shares |
---|---|---|
HB | Managing Director/CEO, Chairman | 76 % directly |
TR 1963 | - | 24 % directly |
Last update: Apr 13, 2023
Ownership
Company shareholders
Name | Share class | Total number of shares | Share |
---|---|---|---|
HB | Ordinary shares | 38 | 76 % |
TR 1963 | Ordinary shares | 12 | 24 % |
Shares owned by the HBSPR AS
Name | Share class | Total number of shares | Share |
---|---|---|---|
Ordinary shares | 500 | 50 % | |
S Closed | Ordinary shares | 217 | 0.36 % |
NO0010808108 | 20,000 | 0.04 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
Year | 2024 | 2023 | 2022 | 2021 |
---|---|---|---|---|
Total operating income | 2,242,683 | 2,896,505 | 2,840,033 | 3,015,740 |
Annual Total Result | 282,080 | -95,974 | 645,814 | 72,668 |
Total assets | 2,211,943 | 2,095,890 | 2,197,779 | 2,176,574 |
Total liabilities | 416,595 | 753,690 | 588,537 | 588,146 |
Total equity | 1,795,349 | 1,513,269 | 1,609,242 | 1,588,428 |
P&L
Year | 2024 | 2023 | 2022 | 2021 |
---|---|---|---|---|
Total operating income | 2,242,683 | 2,896,505 | 2,840,033 | 3,015,740 |
Total operating costs | 1,923,816 | 2,983,386 | 2,011,146 | 2,747,581 |
Operating result | 318,867 | -86,881 | 828,887 | 268,159 |
Financial income/costs | 16,115 | -9,093 | -922 | -136,412 |
Profit before tax | 334,982 | -95,974 | 827,966 | 131,746 |
Total tax & extraordinary income/cost | 52,902 | 0 | 182,152 | 59,078 |
Annual Total Result | 282,080 | -95,974 | 645,814 | 72,668 |
Balance overview
Year | 2024 | 2023 | 2022 | 2021 |
---|---|---|---|---|
Total fixed assets | 1,456,724 | 1,472,727 | 1,450,587 | 1,436,171 |
Total current assets | 755,219 | 623,163 | 747,192 | 740,403 |
Total assets | 2,211,943 | 2,095,890 | 2,197,779 | 2,176,574 |
Short term debt | 123,937 | 462,661 | 269,985 | 144,794 |
Long term debt | 292,658 | 291,029 | 318,552 | 443,352 |
Total liabilities | 416,595 | 753,690 | 588,537 | 588,146 |
Contributed capital | 100,000 | 100,000 | 100,000 | 100,000 |
Retained earnings | 1,695,349 | 1,413,269 | 1,509,242 | 1,488,428 |
Total equity | 1,795,349 | 1,513,269 | 1,609,242 | 1,588,428 |
Total equity and liabilities | 2,211,943 | 2,266,959 | 2,197,779 | 2,176,574 |
Classification
21st company classification
BETA
Small company
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
M
Main industrial area
Professional, scientific and technical activities
73
Activity
Advertising and market research
73.1
Main industrial group
Advertising
73.11
Industrial group
Advertising agencies
73.110
Industrial group
Advertising agencies