HIQ BRANDS AS
Operating
Forside | Friele Foods
Handel, import og agenturvirksomhet, samt investeringeer i andre
foretak.
Handel, import og agenturvirksomhet, samt investeringer i andre
foretak. Hovedsaklig dagligvarer og storhusholdningsartikler
Keywords
foodbeveragestobacco
Links
Organization
- CEO
- MH
Mads Holmen1979
- Chairman of the board
- WJ
- Years since formation
- 26 years
- since Nov 15, 2000
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 12
Ownership
- Number of shares and share classes
- 500
- 1 share class
- Total number of shareholders
- 3
- companies
- Belongs to group of
Financials
- Total operating income 2025
- 70,100,234
- NOK
- Annual total result 2025
- -5,661,561
- NOK
- Total equity 2025
- 1,000,000
- NOK
Last update: Sep 21, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
MH 1979 | Managing Director/CEO | - |
Board
| Name | Role | Shares |
|---|---|---|
WJ | Chairman | - |
NS 1962 | Board Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - | |
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
DB | - | 54.43 % indirectly |
JG | - | 13.03 % indirectly |
MF 1968 | - | 12.81 % indirectly |
SN 1962 | - | 4.6 % indirectly |
FE 1971 | - | 3.42 % indirectly |
MH 1967 | - | 1.71 % indirectly |
Last update: Jul 29, 2026
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 427 | 85.4 % | |
| Ordinary shares | 50 | 10 % | |
| Ordinary shares | 23 | 4.6 % |
Shares owned by the HIQ BRANDS AS
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 50 | 10 % |
Last update: Sep 25, 2026
Group structure
- Total operating income 2025: NOK 255,987,784Operating profit 2025: NOK -41,489,257Employees: 0
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 70,100,234 | 82,117,540 | 62,921,466 | 71,953,411 | 81,685,258 |
Annual Total Result | -5,661,561 | -929,635 | -698,204 | 391,956 | 3,511,626 |
Total assets | 22,232,308 | 19,399,983 | 15,825,631 | 16,049,905 | 17,809,122 |
Total liabilities | 21,232,308 | 18,011,914 | 13,507,926 | 14,033,997 | 16,185,170 |
Total equity | 1,000,000 | 1,388,069 | 2,317,704 | 2,015,908 | 1,623,952 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 70,100,234 | 82,117,540 | 62,921,466 | 71,953,411 | 81,685,258 |
Total operating costs | 74,354,952 | 82,534,542 | 63,120,901 | 71,114,453 | 77,363,505 |
Operating result | -4,254,719 | -417,002 | -199,435 | 838,958 | 4,321,752 |
Financial income/costs | -930,504 | -769,351 | -689,107 | -316,439 | 186,664 |
Profit before tax | -5,185,223 | -1,186,353 | -888,543 | 522,520 | 4,508,416 |
Total tax & extraordinary income/cost | 476,338 | -256,718 | -190,339 | 130,564 | 996,790 |
Annual Total Result | -5,661,561 | -929,635 | -698,204 | 391,956 | 3,511,626 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 2,322,378 | 2,815,811 | 1,405,703 | 187,655 | 195,987 |
Total current assets | 19,909,930 | 16,584,172 | 14,419,928 | 15,862,250 | 17,613,136 |
Total assets | 22,232,308 | 19,399,983 | 15,825,631 | 16,049,905 | 17,809,122 |
Short term debt | 21,152,644 | 17,903,914 | 13,507,926 | 14,033,997 | 16,185,170 |
Long term debt | 79,664 | 108,000 | 0 | 0 | 0 |
Total liabilities | 21,232,308 | 18,011,914 | 13,507,926 | 14,033,997 | 16,185,170 |
Contributed capital | 2,317,704 | 2,317,704 | 2,317,704 | 1,623,952 | 1,623,952 |
Retained earnings | -1,317,704 | -929,635 | 0 | 391,956 | 0 |
Total equity | 1,000,000 | 1,388,069 | 2,317,704 | 2,015,908 | 1,623,952 |
Total equity and liabilities | 22,232,308 | 19,399,983 | 15,825,631 | 16,049,905 | 17,809,122 |
Classification
21st company classification
BETA
Industrial large enterprise
Category
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
G
Main industrial area
Wholesale and retail trade; repair of motor vehicles and motorcycles
46
Activity
Wholesale trade, except of motor vehicles and motorcycles
46.3
Main industrial group
Wholesale of food, beverages and tobacco
46.39
Industrial group
Non-specialised wholesale of food, beverages and tobacco
46.390
Industrial group
Non-specialised wholesale of food, beverages and tobacco