SMOOD AS • 921006462 • Oslo • Activities of head offices; management consultancy activities

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SMOOD AS

Keywords

consultancyguidanceassistancepr workcommunication

Organization

CEO: SM
Stine Myrvang1980
Chairman of the board: NF
Nils Fredrik Sejersted1973
Years since formation: 6 years; since Jun 15, 2018
Type: Limited company
VAT registered: Yes
Number of employees: 10

Ownership

Number of shares and share classes: 1,000; 1 share class
Total number of shareholders: 3; companies
Belongs to group of

Financials

Total operating income 2023: 52,815,494; NOK
Annual total result 2023: 3,709,061; NOK
Total equity 2023: 3,848,689; NOK

Last update: Sep 12, 2024

Management

Management / administration

Name	Role	Shares
SM Stine Myrvang 1980	Managing Director/CEO	-

Board

Name	Role	Shares
NF Nils Fredrik Sejersted 1973	Chairman	7.5 % indirectly
HS Henning Sæter 1974	Board Member	33.75 % indirectly
PC Petter Christer Angur Von Hedenberg 1979	Board Member	33.75 % indirectly
AG Alexander Grimstad 1985	Board Member	20 % indirectly

Others

Name	Role	Shares
I INSIGNIS AS	Auditor	-
P PLUSS & MINUS REGNSKAP AS	Accountant	-
P PLUSS & MINUS Mona Aune Hansen	Accountant	-

Top 10 individual shareholders

Name	Role	Shares
HS Henning Sæter 1974	Board Member	33.75 % indirectly
PC Petter Christer Angur Von Hedenberg 1979	Board Member	33.75 % indirectly
AG Alexander Grimstad 1985	Board Member	20 % indirectly
NF Nils Fredrik Sejersted 1973	Chairman	7.5 % indirectly
SG Slavisa Gacic 1981	-	5 % indirectly

Last update: Apr 28, 2023

Ownership

Company shareholders

Name	Share class	Number of shares	Share
M MOOD HOLDING AS	Ordinary shares	750	75 %
B BALDR INVEST AS	Ordinary shares	200	20 %
G GACIC HOLDING AS	Ordinary shares	50	5 %

Last update: May 24, 2024

Group structure

MOOD HOLDING AS
Total operating income 2023: NOK 0
Operating profit 2023: NOK -34,315
Employees: 0

Financials

in NOK

Summary

Year	2023	2022	2021
Total operating income	52,815,494	48,065,748	32,880,932
Annual Total Result	3,709,061	3,350,777	2,625,945
Total assets	13,891,021	13,035,733	7,943,524
Total liabilities	10,042,332	9,546,106	5,204,673
Total equity	3,848,689	3,489,628	2,738,851

P&L

Year	2023	2022	2021
Total operating income	52,815,494	48,065,748	32,880,932
Total operating costs	48,269,405	43,942,925	29,498,004
Operating result	4,546,088	4,122,823	3,382,928
Financial income/costs	204,471	131,231	-8,060
Profit before tax	4,750,559	4,254,054	3,374,868
Total tax & extraordinary income/cost	1,041,498	903,277	748,923
Annual Total Result	3,709,061	3,350,777	2,625,945

Balance overview

Year	2023	2022	2021
Total fixed assets	140,525	226,064	248,906
Total current assets	13,750,496	12,809,670	7,694,618
Total assets	13,891,021	13,035,733	7,943,524
Short term debt	10,042,332	9,546,106	5,204,673
Long term debt	0	0	0
Total liabilities	10,042,332	9,546,106	5,204,673
Contributed capital	100,000	100,000	100,000
Retained earnings	3,748,689	3,389,628	2,638,851
Total equity	3,848,689	3,489,628	2,738,851
Total equity and liabilities	13,891,021	13,035,734	7,943,524

Classification

Category

Type of organization

Limited company

Classification of institutional sector

INNL

Domestic sectors

A_IKKE-FIN

Non-financial corporations

2100

Private non-financial incorporated enterprises

Standard industrial classification

M

Main industrial area

Professional, scientific and technical activities

70

Activity

Activities of head offices; management consultancy activities

70.2

Main industrial group

Management consultancy activities

70.21

Industrial group

Public relations and communication activities

70.210

Industrial group

Public relations and communication activities