FITNESS BRANDS NORWAY AS • 984045719 • Nesbru • Wholesale trade, except of motor vehicles and motorcycles

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Goods and trade

/ Purchase and sale

/ 46.494 Wholesale of sporting equipment

FITNESS BRANDS NORWAY AS

Keywords

sporting equipment

Links

Organization

CEO: JB
Joachim Blatch1979
Chairman of the board: PE
Paul Einar Stender Borgen1957
Years since formation: 24 years; since Dec 22, 2001
Type: Limited company
VAT registered: Yes
Number of employees: 18

Ownership

Number of shares and share classes: 1,000; 1 share class
Total number of shareholders: 1; company
Belongs to group of

Financials

Total operating income 2024: 69,840,581; NOK
Annual total result 2024: 4,529,647; NOK
Total equity 2024: 9,245,388; NOK

Last update: Jun 2, 2025

Management

Management / administration

Name	Role	Shares
JB Joachim Blatch 1979	Managing Director/CEO	-

Board

Name	Role	Shares
PE Paul Einar Stender Borgen 1957	Chairman	-
PF Petter Fausko 1957	Board Member	6.25 % indirectly
FI Frode Ingvoldstad 1958	Board Member	63.74 % indirectly
NI Nina Ingvoldstad Just 1989	Board Member	-

Others

Name	Role	Shares
B BDO AS	Auditor	-

Top 10 individual shareholders

Name	Role	Shares
FI Frode Ingvoldstad 1958	Board Member	63.74 % indirectly
CS Christine Sundgot-Borgen 1989	-	7.03 % indirectly
ES Elisabeth Sundgot-Borgen 1994	-	7.03 % indirectly
SB Sundgot Borgen Harald 1986	-	7.03 % indirectly
PF Petter Fausko 1957	Board Member	6.25 % indirectly
KK Kjetil Kristiansen 1958	-	2.33 % indirectly
JT John Tobias Quale Øvergaard 1978	-	1.97 % indirectly
RE Ragnhild Elise Walseth 1967	-	1.65 % indirectly
GB Gunnar Bolkesjø Herø 1965	-	1.55 % indirectly

Last update: Apr 13, 2023

Ownership

Company shareholders

Name	Share class	Total number of shares	Share
N NORDIC SPORTSMASTER AS	Ordinary shares	1,000	100 %

Last update: Jun 2, 2025

Group structure

MUGNETIND AS
Total operating income 2023: NOK 0
Operating profit 2023: NOK -75,251
Employees: 0

Financials

in NOK

Summary

Year	2024	2023	2022	2021
Total operating income	69,840,581	60,907,383	58,692,655	26,744,504
Annual Total Result	4,529,647	604,026	-329,918	-2,956,362
Total assets	30,640,798	16,023,175	14,060,156	14,927,302
Total liabilities	21,395,409	11,307,434	9,948,441	10,605,860
Total equity	9,245,388	4,715,741	4,111,716	4,321,442

P&L

Year	2024	2023	2022	2021
Total operating income	69,840,581	60,907,383	58,692,655	26,744,504
Total operating costs	63,999,065	60,109,905	59,031,473	30,414,611
Operating result	5,841,516	797,478	-338,817	-3,670,107
Financial income/costs	-3,016	587	-63,286	-103,580
Profit before tax	5,838,500	798,066	-402,104	-3,773,686
Total tax & extraordinary income/cost	1,308,853	194,040	-72,186	-817,324
Annual Total Result	4,529,647	604,026	-329,918	-2,956,362

Balance overview

Year	2024	2023	2022	2021
Total fixed assets	922,484	851,828	930,552	719,767
Total current assets	29,718,313	15,171,347	13,129,604	14,207,535
Total assets	30,640,798	16,023,175	14,060,156	14,927,302
Short term debt	21,184,229	11,096,254	9,115,155	7,605,860
Long term debt	211,180	211,180	833,286	3,000,000
Total liabilities	21,395,409	11,307,434	9,948,441	10,605,860
Contributed capital	3,218,123	3,218,123	3,218,123	3,097,932
Retained earnings	6,027,265	1,497,618	893,593	1,223,510
Total equity	9,245,388	4,715,741	4,111,716	4,321,442
Total equity and liabilities	30,640,798	16,023,175	14,060,156	14,927,302

Classification

Category

Goods and trade

/ Purchase and sale

Type of organization

Limited company

Classification of institutional sector

INNL

Domestic sectors

A_IKKE-FIN

Non-financial corporations

2100

Private non-financial incorporated enterprises

Standard industrial classification

G

Main industrial area

Wholesale and retail trade; repair of motor vehicles and motorcycles

46

Activity

Wholesale trade, except of motor vehicles and motorcycles

46.4

Main industrial group

Wholesale of household goods

46.49

Industrial group

Wholesale of other household goods

46.494

Industrial group

Wholesale of sporting equipment