PURE MADNESS AS
Operating
Eventyrreiser og kurs i inn- og utland. Import og salg av klær og
utstyr. Design og event konsulenttjenester. Og annet som naturlig
faller sammen med dette.
Organization
- CEO
- LJ
- Chairman of the board
- CI
- Years since formation
- 5 years
- since Jan 6, 2021
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 0
Ownership
- Number of shares and share classes
- 300
- 1 share class
- Total number of shareholders
- 2
- persons
Financials
- Total operating income 2025
- 1,540,870
- NOK
- Annual total result 2025
- -116,008
- NOK
- Total equity 2025
- 617,509
- NOK
Last update: Feb 28, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
LJ | Managing Director/CEO | 50 % directly |
Board
| Name | Role | Shares |
|---|---|---|
CI | Chairman | 50 % directly |
LJ | Board Member | 50 % directly |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
CI | Chairman | 50 % directly |
LJ | Managing Director/CEO, Board Member | 50 % directly |
Last update: Feb 8, 2026
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
CI | A-shares | 150 | 50 % |
LJ | A-shares | 150 | 50 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
Total operating income | 1,540,870 | 1,394,701 | 2,803,800 | 2,335,300 |
Annual Total Result | -116,008 | 111,019 | 429,321 | 34,243 |
Total assets | 961,291 | 963,506 | 1,204,557 | 1,647,270 |
Total liabilities | 343,783 | 229,988 | 582,058 | 1,454,093 |
Total equity | 617,509 | 733,517 | 622,498 | 193,177 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
Total operating income | 1,540,870 | 1,394,701 | 2,803,800 | 2,335,300 |
Total operating costs | 1,658,113 | 1,242,970 | 2,253,737 | 2,291,316 |
Operating result | -117,243 | 151,731 | 550,063 | 43,985 |
Financial income/costs | 1,236 | 0 | 349 | -85 |
Profit before tax | -116,007 | 151,731 | 550,412 | 43,900 |
Total tax & extraordinary income/cost | 1 | 40,712 | 121,091 | 9,657 |
Annual Total Result | -116,008 | 111,019 | 429,321 | 34,243 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
Total fixed assets | 50,135 | 65,759 | 81,382 | 31,887 |
Total current assets | 911,156 | 897,747 | 1,123,174 | 1,615,383 |
Total assets | 961,291 | 963,506 | 1,204,557 | 1,647,270 |
Short term debt | 343,783 | 229,988 | 576,600 | 1,447,078 |
Long term debt | 0 | 0 | 5,458 | 7,015 |
Total liabilities | 343,783 | 229,988 | 582,058 | 1,454,093 |
Contributed capital | 30,000 | 30,000 | 30,000 | 30,000 |
Retained earnings | 587,509 | 703,517 | 592,498 | 163,177 |
Total equity | 617,509 | 733,517 | 622,498 | 193,177 |
Total equity and liabilities | 961,291 | 963,505 | 1,204,556 | 1,647,270 |
Classification
21st company classification
BETA
Small company
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises