WINNING BRANDS AS
Organization
- CEO
- JJ
Jon Jørgensen1947
- Chairman of the board
- BE
Britt Engelstad1950
- Years since formation
- 13 years
- since Jan 9, 2012
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 0
Ownership
- Number of shares and share classes
- 86,924
- 1 share class
- Total number of shareholders
- 1
- company
- Belongs to group of
Financials
- Total operating income 2024
- 32,953,044
- NOK
- Annual total result 2024
- 780,624
- NOK
- Total equity 2024
- 6,841,805
- NOK
Last update: Sep 9, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
JJ 1947 | Managing Director/CEO | - |
Board
| Name | Role | Shares |
|---|---|---|
BE 1950 | Chairman | 20 % indirectly |
JJ 1947 | Board Member | - |
EA | Board Member | 20 % indirectly |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
BE 1950 | Chairman | 20 % indirectly |
EA | Board Member | 20 % indirectly |
TE 1973 | - | 15 % indirectly |
ME | - | 15 % indirectly |
EA | - | 10 % indirectly |
CE 1979 | - | 10 % indirectly |
| - | 10 % indirectly |
Last update: Apr 13, 2023
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 86,924 | 100 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2024: NOK 2,003,759Operating profit 2024: NOK -1,168,438Employees: 0
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 32,953,044 | 37,326,562 | 35,717,978 | 34,623,285 |
Annual Total Result | 780,624 | 1,122,596 | 2,274,662 | 3,769,277 |
Total assets | 27,380,700 | 20,411,501 | 20,369,224 | 18,419,933 |
Total liabilities | 20,538,896 | 13,350,320 | 13,174,484 | 11,999,855 |
Total equity | 6,841,805 | 7,061,181 | 7,194,739 | 6,420,078 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 32,953,044 | 37,326,562 | 35,717,978 | 34,623,285 |
Total operating costs | 31,518,433 | 36,208,647 | 32,852,149 | 29,663,061 |
Operating result | 1,434,611 | 1,117,915 | 2,865,829 | 4,960,224 |
Financial income/costs | -474,901 | 358,993 | 67,292 | -132,483 |
Profit before tax | 959,710 | 1,476,908 | 2,933,121 | 4,827,741 |
Total tax & extraordinary income/cost | 179,086 | 354,312 | 658,459 | 1,058,464 |
Annual Total Result | 780,624 | 1,122,596 | 2,274,662 | 3,769,277 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 10,936 | 42,592 | 71,788 | 140,057 |
Total current assets | 27,369,764 | 20,368,909 | 20,297,436 | 18,279,876 |
Total assets | 27,380,700 | 20,411,501 | 20,369,224 | 18,419,933 |
Short term debt | 20,538,896 | 13,350,320 | 13,174,484 | 11,948,507 |
Long term debt | 0 | 0 | 0 | 51,348 |
Total liabilities | 20,538,896 | 13,350,320 | 13,174,484 | 11,999,855 |
Contributed capital | 5,420,118 | 6,420,118 | 6,420,078 | 6,420,078 |
Retained earnings | 1,421,687 | 641,063 | 774,662 | 0 |
Total equity | 6,841,805 | 7,061,181 | 7,194,739 | 6,420,078 |
Total equity and liabilities | 27,380,700 | 20,411,501 | 20,369,224 | 18,419,933 |
Classification
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises