PURE FISHING NORWAY AS
Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing
Pure Fishing® is a collection of the world's best known fishing brands focused on meeting the needs of modern anglers. Shop freshwater, saltwater, fly gear and tackle.
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Organization
- CEO
- CW
- Chairman of the board
- DJ
- Years since formation
- 30 years
- since Feb 19, 1995
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 7
Ownership
- Number of shares and share classes
- 900
- 1 share class
- Total number of shareholders
- 1
- person
Financials
- Total operating income 2024
- 45,974,745
- NOK
- Annual total result 2024
- 4,046,861
- NOK
- Total equity 2024
- 12,530,622
- NOK
Last update: Sep 9, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
CW | Managing Director/CEO | - |
Board
| Name | Role | Shares |
|---|---|---|
CW | Board Member | - |
DJ | Chairman | - |
RB | Board Member | - |
TA | Board Member | - |
JC | Board Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - | |
| Accountant | - |
Last update: Jan 24, 2024
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 900 | 100 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 45,974,745 | 45,220,838 | 58,280,776 | 57,452,072 |
Annual Total Result | 4,046,861 | 2,268,654 | 2,189,746 | 1,593,093 |
Total assets | 22,984,991 | 12,580,845 | 16,932,920 | 12,379,188 |
Total liabilities | 10,454,369 | 4,097,084 | 10,717,814 | 8,353,570 |
Total equity | 12,530,622 | 8,483,761 | 6,215,106 | 4,025,618 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 45,974,745 | 45,220,838 | 58,280,776 | 57,452,072 |
Total operating costs | 42,224,489 | 43,076,084 | 55,874,643 | 55,354,262 |
Operating result | 3,750,256 | 2,144,753 | 2,406,134 | 2,097,810 |
Financial income/costs | 1,475,501 | 776,397 | 444,495 | -54,086 |
Profit before tax | 5,225,757 | 2,921,150 | 2,850,629 | 2,043,724 |
Total tax & extraordinary income/cost | 1,178,896 | 652,496 | 660,883 | 450,631 |
Annual Total Result | 4,046,861 | 2,268,654 | 2,189,746 | 1,593,093 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 743,709 | 794,613 | 293,067 | 318,209 |
Total current assets | 22,241,282 | 11,786,232 | 16,639,853 | 12,060,979 |
Total assets | 22,984,991 | 12,580,845 | 16,932,920 | 12,379,188 |
Short term debt | 10,454,369 | 4,097,084 | 10,717,814 | 8,353,570 |
Long term debt | 0 | 0 | 0 | 0 |
Total liabilities | 10,454,369 | 4,097,084 | 10,717,814 | 8,353,570 |
Contributed capital | 900,000 | 900,000 | 900,000 | 900,000 |
Retained earnings | 11,630,622 | 7,583,761 | 5,315,106 | 3,125,618 |
Total equity | 12,530,622 | 8,483,761 | 6,215,106 | 4,025,618 |
Total equity and liabilities | 22,984,991 | 12,580,845 | 16,932,920 | 12,379,188 |
Classification
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises