GOOD FOR ME AS
Operating
Veganske kosttilskudd for hår, kropp og hud
Good For Me er en norsk merkevare innen veganske og naturlige vitaminer og mineraler for hår, kropp og hud.
Utvikling og salg av helsekostprodukter og
naturlegemidler, samt alt som hører naturlig til dette, herunder å
delta i andre selskaper.
Postordre og internetthandel med helsekost.
Organization
- CEO
- FH
Frode Hundseth1988
- Chairman of the board
- FF
- Years since formation
- 13 years
- since Jan 23, 2013
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 31
Ownership
- Number of shares and share classes
- 7,694,592
- 1 share class
- Total number of shareholders
- 25
- 12 companies, 13 persons
- Belongs to group of
Financials
- Total operating income 2025
- 119,328,556
- NOK
- Annual total result 2025
- -33,972,976
- NOK
- Total equity 2025
- -30,657,247
- NOK
Last update: Oct 20, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
FH 1988 | Managing Director/CEO | - |
Board
| Name | Role | Shares |
|---|---|---|
FF | Chairman | - |
LM | Board Member | - |
FH 1988 | Board Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
FG | - | 75.08 % indirectly |
HF 1988 | - | 4.96 % indirectly |
MR 1980 | - | 4.69 % indirectly |
SV 1987 | - | 1.6 % directly |
ON | - | 1.3 % indirectly |
FG | - | 1.22 % directly |
MR | - | 1.22 % directly |
Last update: Feb 3, 2025
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 5,776,738 | 75.08 % | |
| Ordinary shares | 381,970 | 4.96 % | |
| Ordinary shares | 360,689 | 4.69 % | |
| Ordinary shares | 194,477 | 2.53 % | |
SV 1987 | Ordinary shares | 123,371 | 1.6 % |
| Ordinary shares | 100,000 | 1.3 % | |
FG | Ordinary shares | 93,750 | 1.22 % |
MR | Ordinary shares | 93,611 | 1.22 % |
| Ordinary shares | 65,788 | 0.85 % | |
| Ordinary shares | 62,500 | 0.81 % | |
| Ordinary shares | 50,000 | 0.65 % | |
| Ordinary shares | 50,000 | 0.65 % | |
| Ordinary shares | 40,000 | 0.52 % | |
| Ordinary shares | 38,573 | 0.5 % | |
| Ordinary shares | 37,500 | 0.49 % | |
FG | Ordinary shares | 37,500 | 0.49 % |
MT 1989 | Ordinary shares | 25,000 | 0.32 % |
| Ordinary shares | 25,000 | 0.32 % | |
RK 1995 | Ordinary shares | 25,000 | 0.32 % |
| Ordinary shares | 25,000 | 0.32 % | |
HG | Ordinary shares | 20,000 | 0.26 % |
HT 1986 | Ordinary shares | 20,000 | 0.26 % |
| Ordinary shares | 20,000 | 0.26 % | |
| Ordinary shares | 18,750 | 0.24 % | |
OH | Ordinary shares | 9,375 | 0.12 % |
Shares owned by the GOOD FOR ME AS
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
S Closed | Ordinary shares | 15,000 | 3 % |
| Ordinary shares | 194,477 | 2.53 % |
Last update: Sep 25, 2026
Group structure
- Total operating income 2024: NOK 0Operating profit 2024: NOK -7,937Employees: 0
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 119,328,556 | 106,437,903 | 66,929,599 | 71,167,615 | 55,048,064 |
Annual Total Result | -33,972,976 | 1,624,424 | -4,619,662 | 2,542,561 | -2,463,268 |
Total assets | 43,994,794 | 46,611,894 | 24,786,178 | 25,977,899 | 14,493,916 |
Total liabilities | 74,652,041 | 43,699,165 | 24,183,718 | 22,201,083 | 18,444,225 |
Total equity | -30,657,247 | 2,912,729 | 602,460 | 3,776,816 | -3,950,309 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 119,328,556 | 106,437,903 | 66,929,599 | 71,167,615 | 55,048,064 |
Total operating costs | 152,162,295 | 101,192,508 | 70,792,697 | 68,333,840 | 58,634,929 |
Operating result | -32,833,739 | 5,245,396 | -3,863,098 | 2,833,775 | -3,586,866 |
Financial income/costs | -1,139,236 | -3,620,972 | -756,564 | -291,214 | 1,123,597 |
Profit before tax | -33,972,976 | 1,624,424 | -4,619,662 | 2,542,561 | -2,463,268 |
Total tax & extraordinary income/cost | 0 | 0 | 0 | 0 | 0 |
Annual Total Result | -33,972,976 | 1,624,424 | -4,619,662 | 2,542,561 | -2,463,268 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 761,040 | 2,105,351 | 2,209,735 | 3,002,088 | 1,915,505 |
Total current assets | 43,233,754 | 44,506,543 | 22,576,443 | 22,975,811 | 12,578,411 |
Total assets | 43,994,794 | 46,611,894 | 24,786,178 | 25,977,899 | 14,493,916 |
Short term debt | 74,256,758 | 43,590,408 | 22,368,277 | 21,601,083 | 17,424,954 |
Long term debt | 395,283 | 108,757 | 1,815,441 | 600,000 | 1,019,271 |
Total liabilities | 74,652,041 | 43,699,165 | 24,183,718 | 22,201,083 | 18,444,225 |
Contributed capital | 14,084,441 | 14,084,441 | 13,384,441 | 13,373,899 | 7,929,441 |
Retained earnings | -44,741,688 | -11,171,713 | -12,781,981 | -9,597,082 | -11,879,751 |
Total equity | -30,657,247 | 2,912,729 | 602,460 | 3,776,816 | -3,950,309 |
Total equity and liabilities | 43,994,794 | 46,611,894 | 24,786,178 | 25,977,899 | 14,493,916 |
Classification
21st company classification
BETA
Industrial large enterprise
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification