MAGIC STORE AS
Operating
Handel med og import av produkter, herunder lisensierte produkter,
tjenester og butikkdrift samt hva som hermed naturlig står i
forbindelse.
Handel og import av lisensierte produkter for engroshandel basert på
gaveartikler som for eksempel ryggsekker, drikkeflasker, matbokser,
penal, leker med videre, samt hva som hermed naturlig står i
forbindelse. Butikkdrift med lisensierte produkter basert på
gaveartikler som for eksempel ryggsekker, drikkeflasker, matboker,
penal, leker med videre, samt hva som hermed naturlig står i
forbindelse.
Organization
- CEO
- MO
Morten Ovnerud1974
- Chairman of the board
- HJ
- Years since formation
- 7 years
- since Nov 20, 2019
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 8
Ownership
- Number of shares and share classes
- 1,000
- 1 share class
- Total number of shareholders
- 1
- company
- Belongs to group of
Financials
- Total operating income 2025
- 21,517,452
- NOK
- Annual total result 2025
- -1,752,808
- NOK
Last update: Jul 25, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
MO 1974 | Managing Director/CEO | 21.55 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
HJ | Chairman | - |
| Board Member | - | |
| Board Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
ØF 1963 | - | 46.19 % indirectly |
MO 1974 | Managing Director/CEO | 21.55 % indirectly |
Last update: Oct 6, 2025
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 1,000 | 100 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2025: NOK 0Operating profit 2025: NOK -2,111,878Employees: 0
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 21,517,452 | 22,350,684 | 16,434,781 | 19,753,593 | 16,764,537 |
Annual Total Result | -1,752,808 | 625,357 | -771,785 | -331,272 | -654,022 |
Total assets | 0 | 14,702,456 | 11,537,861 | 16,490,897 | 12,782,519 |
Total liabilities | 0 | 10,249,563 | 7,710,326 | 11,891,577 | 7,851,927 |
Total equity | 0 | 4,452,893 | 3,827,536 | 4,599,321 | 4,930,593 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 21,517,452 | 22,350,684 | 16,434,781 | 19,753,593 | 16,764,537 |
Total operating costs | 23,202,038 | 21,367,386 | 16,999,811 | 19,853,079 | 16,265,300 |
Operating result | -1,684,586 | 983,298 | -565,030 | -99,486 | 499,237 |
Financial income/costs | -562,604 | -181,559 | -424,437 | -325,221 | -1,334,305 |
Profit before tax | -2,247,190 | 801,739 | -989,468 | -424,707 | -835,068 |
Total tax & extraordinary income/cost | -494,382 | 176,382 | -217,683 | -93,435 | -181,046 |
Annual Total Result | -1,752,808 | 625,357 | -771,785 | -331,272 | -654,022 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 0 | 963,590 | 1,218,968 | 619,452 | 526,017 |
Total current assets | 0 | 13,738,866 | 10,318,893 | 15,871,444 | 12,256,502 |
Total assets | 0 | 14,702,456 | 11,537,861 | 16,490,897 | 12,782,519 |
Short term debt | 0 | 9,883,026 | 6,715,171 | 10,594,376 | 5,788,058 |
Long term debt | 0 | 366,537 | 995,154 | 1,297,201 | 2,063,869 |
Total liabilities | 0 | 10,249,563 | 7,710,326 | 11,891,577 | 7,851,927 |
Contributed capital | 0 | 3,827,536 | 3,827,536 | 4,599,321 | 4,930,593 |
Retained earnings | 0 | 625,357 | 0 | 0 | 0 |
Total equity | 0 | 4,452,893 | 3,827,536 | 4,599,321 | 4,930,593 |
Total equity and liabilities | 0 | 14,702,456 | 11,537,862 | 16,490,897 | 12,782,520 |
Classification
21st company classification
BETA
Scaleup
Category
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
G
Main industrial area
Wholesale and retail trade; repair of motor vehicles and motorcycles
46
Activity
Wholesale trade, except of motor vehicles and motorcycles
46.9
Main industrial group
Non-specialised wholesale trade
46.90
Industrial group
Non-specialised wholesale trade
46.900
Industrial group
Non-specialised wholesale trade