MAZE FEEDBACK AS
Operating
Home - Maze
Maze gives your store teams unique insights and recommendations for each individual store, which enables them to increase basket sizes and conversion rates,
Levere web-baserte feedbacksystemer som fremmer læringsprosesser i
næringslivet samt annen beslektet virksomhet som naturlig faller inn
under selskapets kjerneaktivitet, herunder deltakelse i andre
aksjeselskaper. Selskapet driver i tillegg utvikling og hosting av
web-sider for sine kunder.
Organization
- CEO
- GK
- Chairman of the board
- JU
Jesper Ulsted1977
- Years since formation
- 27 years
- since May 26, 1999
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 16
Ownership
- Number of shares and share classes
- 144,894
- 1 share class
- Total number of shareholders
- 15
- 5 companies, 10 persons
Financials
- Total operating income 2025
- 54,333,257
- NOK
- Annual total result 2025
- -7,415,951
- NOK
- Total equity 2025
- 14,631,694
- NOK
Last update: Jul 22, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
GK | Managing Director/CEO | - |
Board
| Name | Role | Shares |
|---|---|---|
JU 1977 | Chairman | - |
RM 1987 | Board Member | - |
CL | Board Member | - |
CH | Board Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - | |
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
FB 1957 | - | 29.1 % indirectly |
SE | - | 18.65 % directly |
LI 1977 | - | 8.89 % directly |
GW | - | 5.84 % directly |
PE 1977 | - | 4.92 % directly |
GA | - | 3.7 % indirectly |
TP 1969 | - | 3.7 % indirectly |
| - | 3.18 % indirectly | |
AH | - | 2.46 % indirectly |
BH 1954 | - | 1.67 % directly |
Last update: Jul 2, 2026
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 42,160 | 29.1 % | |
SE | Ordinary shares | 27,024 | 18.65 % |
| Ordinary shares | 14,839 | 10.24 % | |
LI 1977 | Ordinary shares | 12,888 | 8.89 % |
| Ordinary shares | 10,728 | 7.4 % | |
| Ordinary shares | 8,900 | 6.14 % | |
GW | Ordinary shares | 8,456 | 5.84 % |
PE 1977 | Ordinary shares | 7,129 | 4.92 % |
| Ordinary shares | 3,567 | 2.46 % | |
BH 1954 | Ordinary shares | 2,420 | 1.67 % |
TA | Ordinary shares | 2,146 | 1.48 % |
HR 1972 | Ordinary shares | 1,812 | 1.25 % |
| Ordinary shares | 1,421 | 0.98 % | |
JH | Ordinary shares | 1,224 | 0.84 % |
| Ordinary shares | 180 | 0.12 % |
Shares owned by the MAZE FEEDBACK AS
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 180 | 0.12 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 54,333,257 | 56,526,695 | 55,861,580 | 51,289,000 | 47,139,904 |
Annual Total Result | -7,415,951 | 6,906,691 | 2,858,236 | 690,257 | 4,839,886 |
Total assets | 27,374,133 | 35,992,474 | 31,606,899 | 29,874,545 | 29,627,006 |
Total liabilities | 12,742,439 | 13,944,828 | 14,468,431 | 13,596,797 | 14,039,515 |
Total equity | 14,631,694 | 22,047,646 | 17,138,469 | 16,277,748 | 15,587,492 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 54,333,257 | 56,526,695 | 55,861,580 | 51,289,000 | 47,139,904 |
Total operating costs | 51,648,853 | 49,818,410 | 53,486,661 | 50,663,084 | 41,867,238 |
Operating result | 2,684,404 | 6,708,285 | 2,374,920 | 625,915 | 5,272,666 |
Financial income/costs | -9,875,129 | 537,162 | 483,316 | 64,341 | -72,972 |
Profit before tax | -7,190,726 | 7,245,447 | 2,858,236 | 690,257 | 5,199,695 |
Total tax & extraordinary income/cost | 225,225 | 338,756 | 0 | 0 | 359,809 |
Annual Total Result | -7,415,951 | 6,906,691 | 2,858,236 | 690,257 | 4,839,886 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 17,392,916 | 17,254,305 | 12,345,312 | 7,858,369 | 8,295,941 |
Total current assets | 9,981,217 | 18,738,169 | 19,261,587 | 22,016,176 | 21,331,065 |
Total assets | 27,374,133 | 35,992,474 | 31,606,899 | 29,874,545 | 29,627,006 |
Short term debt | 10,246,104 | 13,944,828 | 14,468,431 | 13,596,797 | 14,039,515 |
Long term debt | 2,496,334 | 0 | 0 | 0 | 0 |
Total liabilities | 12,742,439 | 13,944,828 | 14,468,431 | 13,596,797 | 14,039,515 |
Contributed capital | 2,015,384 | 2,015,384 | 2,015,384 | 2,015,384 | 2,015,384 |
Retained earnings | 12,616,311 | 20,032,262 | 15,123,085 | 14,262,364 | 13,572,108 |
Total equity | 14,631,694 | 22,047,646 | 17,138,469 | 16,277,748 | 15,587,492 |
Total equity and liabilities | 27,374,133 | 35,992,474 | 31,606,899 | 29,874,545 | 29,627,006 |
Classification
21st company classification
BETA
Industrial large enterprise
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises