SALEZ DIRECT AS
Organization
- CEO
- SM
Stein Matre1952
- Chairman of the board
- SM
Stein Matre1952
- Years since formation
- 25 years
- since Sep 20, 2000
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 0
Ownership
- Number of shares and share classes
- 11,000
- 1 share class
- Total number of shareholders
- 1
- company
- Belongs to group of
Financials
- Annual total result 2024
- -81,422
- NOK
- Total equity 2024
- 628,024
- NOK
Last update: Sep 9, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
SM 1952 | Managing Director/CEO | 65 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
SM 1952 | Chairman | 65 % indirectly |
Others
| Name | Role | Shares |
|---|---|---|
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
SM 1952 | Managing Director/CEO, Chairman | 65 % indirectly |
GN 1968 | - | 35 % indirectly |
Last update: Apr 13, 2023
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 11,000 | 100 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2024: NOK 676,827Operating profit 2024: NOK 354,162Employees: 0
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 0 | -19,634 | 1,069,531 | 2,606,787 |
Annual Total Result | -81,422 | -62,902 | -184,095 | -99,750 |
Total assets | 1,182,863 | 2,331,133 | 711,886 | 999,802 |
Total liabilities | 554,839 | 1,621,688 | 825,783 | 929,604 |
Total equity | 628,024 | 709,445 | -113,898 | 70,197 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 0 | -19,634 | 1,069,531 | 2,606,787 |
Total operating costs | 36,772 | 254,351 | 1,241,388 | 2,705,169 |
Operating result | -36,772 | -273,984 | -171,857 | -98,381 |
Financial income/costs | -12,468 | -38,885 | -12,237 | 27,482 |
Profit before tax | -49,241 | -312,869 | -184,095 | -70,900 |
Total tax & extraordinary income/cost | 32,181 | -249,967 | 0 | 28,850 |
Annual Total Result | -81,422 | -62,902 | -184,095 | -99,750 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 0 | 0 | 0 | 0 |
Total current assets | 1,182,863 | 2,331,133 | 711,886 | 999,802 |
Total assets | 1,182,863 | 2,331,133 | 711,886 | 999,802 |
Short term debt | 250,311 | 275,129 | -30,776 | 473,045 |
Long term debt | 304,528 | 1,346,559 | 856,559 | 456,559 |
Total liabilities | 554,839 | 1,621,688 | 825,783 | 929,604 |
Contributed capital | 1,986,245 | 1,986,245 | 1,100,000 | 1,100,000 |
Retained earnings | -1,358,221 | -1,276,800 | -1,213,898 | -1,029,803 |
Total equity | 628,024 | 709,445 | -113,898 | 70,197 |
Total equity and liabilities | 1,182,863 | 2,331,133 | 711,886 | 999,802 |
Classification
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises