HELSEMAGASINET AS

Operating

Kjøp og salg av helsekost samt andre helse- og velværerelaterte produkter. Herunder også annet som måtte følge av slik virksomhet med tillegg av å delta i andre selskaper.

Butikkhandel med helserelaterte produkter og det som naturlig kommer inn under dette.

Organization

CEO: LH
Lars Hilmar Smelror Berge1972
Chairman of the board: LH
Lars Hilmar Smelror Berge1972
Years since formation: 26 years; since Jan 31, 2000
Type: Limited company
VAT registered: Yes
Number of employees: 24

Ownership

Number of shares and share classes: 300; 1 share class
Total number of shareholders: 3; companies
Belongs to group of

Financials

Total operating income 2025: 11,998,182; NOK
Annual total result 2025: -40,513; NOK
Total equity 2025: 1,081,395; NOK

Last update: Oct 13, 2026

Management

Management / administration

Name	Role	Shares
LH Lars Hilmar Smelror Berge 1972	Managing Director/CEO	-

Board

Name	Role	Shares
LH Lars Hilmar Smelror Berge 1972	Chairman	-
HG Hans Gudmund Berge 1973	Alternate Member	-
JK Jørn Krogstad 1965 Resigned	Board Member	-
TR Tone Ruud Krogstad 1973 Resigned	Alternate Member	-

Others

Name	Role	Shares
B BDO AS	Auditor	-
S SPAREBANK 1 REGNSKAPSHUSET SMN AS	Accountant	-

Top 10 individual shareholders

Name	Role	Shares
HS Hilmar Smelror Dahl Berge Lars 1972	-	45.6 % indirectly
GB Gudmund Berge Hans 1973	-	27.73 % indirectly
KJ Krogstad Jørn 1965	-	13.33 % indirectly
RK Ruud Krogstad Tone 1973	-	13.33 % indirectly

Last update: Oct 4, 2026

Ownership

Company shareholders

Name	Share class	Total number of shares	Share
V VITAL INVEST AS	Ordinary shares	153	51 %
P PROSA HOLDING AS	Ordinary shares	80	26.67 %
D DABER AS Under liquidation	Ordinary shares	67	22.33 %

Last update: Sep 25, 2026

Group structure

AS VITAL
Total operating income 2025: NOK 0
Operating profit 2025: NOK -16,638
Employees: 0

Financials

in NOK

Summary

Year	2025	2024	2023	2022	2021
Total operating income	11,998,182	11,710,553	9,220,266	7,680,991	8,017,774
Annual Total Result	-40,513	-54,388	407,689	460,802	322,449
Total assets	2,663,188	2,701,352	3,048,314	1,713,481	1,481,617
Total liabilities	1,581,793	1,579,444	1,872,019	944,873	1,173,811
Total equity	1,081,395	1,121,908	1,176,296	768,607	307,805

P&L

Year	2025	2024	2023	2022	2021
Total operating income	11,998,182	11,710,553	9,220,266	7,680,991	8,017,774
Total operating costs	11,983,817	11,708,570	8,802,320	7,212,177	7,676,648
Operating result	14,366	1,983	417,946	468,814	341,126
Financial income/costs	-54,879	-56,370	-10,257	-8,012	-18,677
Profit before tax	-40,513	-54,388	407,689	460,802	322,449
Total tax & extraordinary income/cost	0	0	0	0	0
Annual Total Result	-40,513	-54,388	407,689	460,802	322,449

Balance overview

Year	2025	2024	2023	2022	2021
Total fixed assets	179,257	265,624	367,885	275,904	324,692
Total current assets	2,483,931	2,435,729	2,680,430	1,437,577	1,156,925
Total assets	2,663,188	2,701,352	3,048,314	1,713,481	1,481,617
Short term debt	1,282,578	1,042,577	1,572,019	944,873	1,173,811
Long term debt	0	536,867	300,000	0	0
Total liabilities	1,581,793	1,579,444	1,872,019	944,873	1,173,811
Contributed capital	550,000	550,000	550,000	550,000	550,000
Retained earnings	531,395	571,908	626,296	218,607	-242,195
Total equity	1,081,395	1,121,908	1,176,296	768,607	307,805
Total equity and liabilities	2,663,188	2,701,352	3,048,314	1,713,480	1,481,616

Classification

21st company classification

BETA

Small company

Type of organization

Limited company

Classification of institutional sector

INNL

Domestic sectors

A_IKKE-FIN

Non-financial corporations

2100

Private non-financial incorporated enterprises

Standard industrial classification

HELSEMAGASINET AS981 500 172