FLOWERDIRECT AS
Keywords
flowersplantsflower bulbs
Organization
- CEO
- GH
Gorm Haugen1969
- Chairman of the board
- SB
Svein Brændjord1969
- Years since formation
- 23 years
- since Sep 25, 2002
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 44
Ownership
- Number of shares and share classes
- 10,000
- 1 share class
- Total number of shareholders
- 5
- 1 company, 4 persons
Financials
- Total operating income 2024
- 177,929,294
- NOK
- Annual total result 2024
- 5,859,669
- NOK
- Total equity 2024
- 8,370,102
- NOK
Last update: Jun 13, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
GH 1969 | Managing Director/CEO | 10 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
SB 1969 | Chairman | 54 % directly |
JE 1969 | Deputy Chair | 13.5 % directly |
JM | Board Member | 18 % directly |
| Board Member | - | |
GH 1969 | Board Member | 10 % indirectly |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
SB 1969 | Chairman | 54 % directly |
JM | Board Member | 18 % directly |
JE 1969 | Deputy Chair | 13.5 % directly |
GH 1969 | Managing Director/CEO, Board Member | 10 % indirectly |
AS | - | 4.5 % directly |
Last update: Apr 13, 2023
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
SB 1969 | Ordinary shares | 5,400 | 54 % |
JM | Ordinary shares | 1,800 | 18 % |
JE 1969 | Ordinary shares | 1,350 | 13.5 % |
| Ordinary shares | 1,000 | 10 % | |
AS | Ordinary shares | 450 | 4.5 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 177,929,294 | 170,474,880 | 179,618,077 | 183,549,844 |
Annual Total Result | 5,859,669 | 7,463,394 | 12,119,882 | 13,142,068 |
Total assets | 35,800,441 | 34,114,836 | 33,996,454 | 36,848,150 |
Total liabilities | 27,430,339 | 25,744,734 | 28,089,746 | 32,461,324 |
Total equity | 8,370,102 | 8,370,102 | 5,906,708 | 4,386,826 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 177,929,294 | 170,474,880 | 179,618,077 | 183,549,844 |
Total operating costs | 170,249,659 | 161,160,448 | 164,193,122 | 166,714,140 |
Operating result | 7,679,634 | 9,314,432 | 15,424,955 | 16,835,704 |
Financial income/costs | -174,964 | 258,251 | 120,724 | 16,834 |
Profit before tax | 7,504,670 | 9,572,683 | 15,545,679 | 16,852,537 |
Total tax & extraordinary income/cost | 1,645,001 | 2,109,289 | 3,425,797 | 3,710,469 |
Annual Total Result | 5,859,669 | 7,463,394 | 12,119,882 | 13,142,068 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 988,289 | 748,880 | 732,649 | 949,591 |
Total current assets | 34,812,151 | 33,365,956 | 33,263,805 | 35,898,559 |
Total assets | 35,800,441 | 34,114,836 | 33,996,454 | 36,848,150 |
Short term debt | 27,430,339 | 25,672,380 | 28,089,746 | 32,461,324 |
Long term debt | 0 | 72,354 | 0 | 0 |
Total liabilities | 27,430,339 | 25,744,734 | 28,089,746 | 32,461,324 |
Contributed capital | 53,000 | 53,000 | 53,000 | 53,000 |
Retained earnings | 8,317,102 | 8,317,102 | 5,853,708 | 4,333,826 |
Total equity | 8,370,102 | 8,370,102 | 5,906,708 | 4,386,826 |
Total equity and liabilities | 35,800,441 | 34,114,836 | 33,996,454 | 36,848,150 |
Classification
Category
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
G
Main industrial area
Wholesale and retail trade; repair of motor vehicles and motorcycles
46
Activity
Wholesale trade, except of motor vehicles and motorcycles
46.2
Main industrial group
Wholesale of agricultural raw materials and live animals
46.22
Industrial group
Wholesale of flowers and plants
46.220
Industrial group
Wholesale of flowers and plants