FLOWERDIRECT AS
Operating
Import og videresalg av blomster, planter og tilhørende produkter samt
herunder å delta i andre selskaper med lignende virksomhet.
Keywords
flowersplantsflower bulbs
Organization
- CEO
- GH
Gorm Haugen1969
- Chairman of the board
- SB
Svein Brændjord1969
- Years since formation
- 24 years
- since Sep 25, 2002
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 45
Ownership
- Number of shares and share classes
- 10,000
- 1 share class
- Total number of shareholders
- 5
- 1 company, 4 persons
Financials
- Total operating income 2025
- 202,289,885
- NOK
- Annual total result 2025
- 12,540,721
- NOK
- Total equity 2025
- 10,000,154
- NOK
Last update: Aug 12, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
GH 1969 | Managing Director/CEO | 10 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
SB 1969 | Chairman | 54 % directly |
| Board Member | - | |
GH 1969 | Board Member | 10 % indirectly |
JE 1969 | Board Member | 13.5 % directly |
IS 1974 | Board Member | - |
AA | Board Member | - |
KS 1990 | Alternate Member | - |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
SB 1969 | Chairman | 54 % directly |
JM | - | 18 % directly |
JE 1969 | Board Member | 13.5 % directly |
GH 1969 | Managing Director/CEO, Board Member | 10 % indirectly |
AS | - | 4.5 % directly |
Last update: Feb 14, 2026
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
SB 1969 | Ordinary shares | 5,400 | 54 % |
JM | Ordinary shares | 1,800 | 18 % |
JE 1969 | Ordinary shares | 1,350 | 13.5 % |
| Ordinary shares | 1,000 | 10 % | |
AS | Ordinary shares | 450 | 4.5 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 202,289,885 | 177,929,294 | 170,474,880 | 179,618,077 | 183,549,844 |
Annual Total Result | 12,540,721 | 5,859,669 | 7,463,394 | 12,119,882 | 13,142,068 |
Total assets | 45,255,752 | 35,800,441 | 34,114,836 | 33,996,454 | 36,848,150 |
Total liabilities | 35,255,598 | 27,430,339 | 25,744,734 | 28,089,746 | 32,461,324 |
Total equity | 10,000,154 | 8,370,102 | 8,370,102 | 5,906,708 | 4,386,826 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 202,289,885 | 177,929,294 | 170,474,880 | 179,618,077 | 183,549,844 |
Total operating costs | 186,232,511 | 170,249,659 | 161,160,448 | 164,193,122 | 166,714,140 |
Operating result | 16,057,374 | 7,679,634 | 9,314,432 | 15,424,955 | 16,835,704 |
Financial income/costs | 19,525 | -174,964 | 258,251 | 120,724 | 16,834 |
Profit before tax | 16,076,899 | 7,504,670 | 9,572,683 | 15,545,679 | 16,852,537 |
Total tax & extraordinary income/cost | 3,536,178 | 1,645,001 | 2,109,289 | 3,425,797 | 3,710,469 |
Annual Total Result | 12,540,721 | 5,859,669 | 7,463,394 | 12,119,882 | 13,142,068 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 1,629,639 | 988,289 | 748,880 | 732,649 | 949,591 |
Total current assets | 43,626,112 | 34,812,151 | 33,365,956 | 33,263,805 | 35,898,559 |
Total assets | 45,255,752 | 35,800,441 | 34,114,836 | 33,996,454 | 36,848,150 |
Short term debt | 35,255,598 | 27,430,339 | 25,672,380 | 28,089,746 | 32,461,324 |
Long term debt | 0 | 0 | 72,354 | 0 | 0 |
Total liabilities | 35,255,598 | 27,430,339 | 25,744,734 | 28,089,746 | 32,461,324 |
Contributed capital | 53,000 | 53,000 | 53,000 | 53,000 | 53,000 |
Retained earnings | 9,947,154 | 8,317,102 | 8,317,102 | 5,853,708 | 4,333,826 |
Total equity | 10,000,154 | 8,370,102 | 8,370,102 | 5,906,708 | 4,386,826 |
Total equity and liabilities | 45,255,752 | 35,800,441 | 34,114,836 | 33,996,454 | 36,848,150 |
Classification
21st company classification
BETA
Industrial large enterprise
Category
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
G
Main industrial area
Wholesale and retail trade; repair of motor vehicles and motorcycles
46
Activity
Wholesale trade, except of motor vehicles and motorcycles
46.2
Main industrial group
Wholesale of agricultural raw materials and live animals
46.22
Industrial group
Wholesale of flowers and plants
46.220
Industrial group
Wholesale of flowers and plants