SERENA GROUP AS
Operating
SERENA BAGS - quiet luxury
Explore curated luxury bags & accessories by SERENA - Norwegian best kept secret - quiet luxury essence.,Explore curated luxury bags & accessories by SERENA - Norwegian best kept
secret - quiet luxury essence.
Utvikle, produsere og selge luksus artikler. Dette inkluderer klær,
vesker, lærvesker, sko og tilbehør. Samt alle former for drikkevarer,
samt parfymer, kosmetikk og tilsvarende. Selskapet kan også delta i
andre selskaper.
Keywords
clothesfur goodsglovestiessuspenders
Organization
- Chairman of the board
- TB
Taisiya Bonicos1990
- Years since formation
- 7 years
- since Nov 11, 2019
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 0
Ownership
- Number of shares and share classes
- 41,500
- 1 share class
- Total number of shareholders
- 3
- persons
Financials
- Total operating income 2025
- 43,716
- NOK
- Annual total result 2025
- -119,424
- NOK
- Total equity 2025
- 741,251
- NOK
Last update: Jul 21, 2026
Management
Board
| Name | Role | Shares |
|---|---|---|
TB 1990 | Chairman | - |
Others
| Name | Role | Shares |
|---|---|---|
| Accountant | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
TK 1990 | - | 38.4 % directly |
EØ 1961 | - | 26.45 % directly |
SØ 1997 | - | 17.58 % directly |
Last update: Jul 22, 2026
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
TK 1990 | Ordinary shares | 15,938 | 38.4 % |
EØ 1961 | Ordinary shares | 10,977 | 26.45 % |
SØ 1997 | Ordinary shares | 7,295 | 17.58 % |
Last update: Jun 2, 2025
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 43,716 | 1,065,000 | 4,705,984 | 6,060,972 | 105,000 |
Annual Total Result | -119,424 | -1,153,993 | -290,969 | 829,733 | -1,656,758 |
Total assets | 9,561,800 | 9,418,408 | 9,210,924 | 3,812,689 | 468,577 |
Total liabilities | 8,820,549 | 8,557,733 | 7,196,257 | 1,507,053 | 1,767,674 |
Total equity | 741,251 | 860,674 | 2,014,667 | 2,305,636 | -1,299,097 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 43,716 | 1,065,000 | 4,705,984 | 6,060,972 | 105,000 |
Total operating costs | 183,404 | 2,212,327 | 4,996,331 | 5,226,552 | 1,754,699 |
Operating result | -139,688 | -1,147,327 | -290,347 | 834,420 | -1,649,699 |
Financial income/costs | 20,264 | -6,666 | -623 | -4,687 | -7,059 |
Profit before tax | -119,424 | -1,153,993 | -290,969 | 829,733 | -1,656,758 |
Total tax & extraordinary income/cost | 0 | 0 | 0 | 0 | 0 |
Annual Total Result | -119,424 | -1,153,993 | -290,969 | 829,733 | -1,656,758 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 5,554,981 | 5,410,657 | 5,460,185 | 476,791 | 431,440 |
Total current assets | 4,006,819 | 4,007,751 | 3,750,740 | 3,335,898 | 37,138 |
Total assets | 9,561,800 | 9,418,408 | 9,210,924 | 3,812,689 | 468,577 |
Short term debt | 8,820,549 | 8,557,733 | 7,196,257 | 1,507,053 | 1,767,674 |
Long term debt | 0 | 0 | 0 | 0 | 0 |
Total liabilities | 8,820,549 | 8,557,733 | 7,196,257 | 1,507,053 | 1,767,674 |
Contributed capital | 4,144,430 | 4,144,430 | 4,144,430 | 4,144,430 | 1,369,430 |
Retained earnings | -3,403,179 | -3,283,756 | -2,129,763 | -1,838,794 | -2,668,527 |
Total equity | 741,251 | 860,674 | 2,014,667 | 2,305,636 | -1,299,097 |
Total equity and liabilities | 9,561,800 | 9,418,407 | 9,210,924 | 3,812,689 | 468,577 |
Classification
21st company classification
BETA
Scaleup
Category
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
G
Main industrial area
Wholesale and retail trade; repair of motor vehicles and motorcycles
47
Activity
Retail trade, except of motor vehicles and motorcycles
47.7
Main industrial group
Retail sale of other goods in specialised stores
47.71
Industrial group
Retail sale of clothing in specialised stores
47.710
Industrial group
Retail sale of clothing in specialised stores