IDE HOUSE OF BRANDS AS

Operating

IDÉ House of Brands | Profilering, gaver og uniform til bedrifter

IDÉ House of Brands er Nordens ledende leverandør av produktmedia. Vi leverer profilprodukter, firmagaver og uniform til bedriftsmarkedet

Kjøp og salg, markedsføring av reklame og gave- artikler, og alt hva dermed står i forbindelse, samt ved aksjeerverv eller på annen måte, gjøre seg interessert i andre foretagender av samme eller lignende art.

Kjøp og salg, markedsføring av reklame og gave- artikler og hva dermed står i forbindelse.

Organization

CEO: NL
Nina Lauritzen1981
Chairman of the board: JL
Jon Lasse Lauritzen1954
Years since formation: 30 years; since Feb 19, 1995
Type: Limited company
VAT registered: Yes
Number of employees: 131

Ownership

Number of shares and share classes: 100; 1 share class
Total number of shareholders: 1; company
Belongs to group of

Financials

Total operating income 2024: 453,471,627; NOK
Annual total result 2024: 22,471,479; NOK
Total equity 2024: 151,395,413; NOK

Last update: Sep 9, 2025

Management

Management / administration

Name	Role	Shares
NL Nina Lauritzen 1981	Managing Director/CEO	48.9 % indirectly

Board

Name	Role	Shares
JL Jon Lasse Lauritzen 1954	Chairman	2 % indirectly
NL Nina Lauritzen 1981	Board Member	48.9 % indirectly
LL Lise Lauritzen 1986	Board Member	48.9 % indirectly

Others

Name	Role	Shares
B BDO AS	Auditor	-

Top 10 individual shareholders

Name	Role	Shares
NL Nina Lauritzen 1981	Managing Director/CEO, Board Member	48.9 % indirectly
LL Lise Lauritzen 1986	Board Member	48.9 % indirectly
JL Jon Lasse Lauritzen 1954	Chairman	2 % indirectly

Last update: Apr 13, 2023

Ownership

Company shareholders

Name	Share class	Total number of shares	Share
I IDÉ GROUP AS	Ordinary shares	100	100 %

Shares owned by the IDE HOUSE OF BRANDS AS

Name	Share class	Total number of shares	Share
L LILLEHAMMER SENTRUM DRIFT AS	Ordinary shares	10	0.37 %

Last update: Jun 2, 2025

Group structure

IDÉ GROUP AS
Total operating income 2024: NOK 7,279,458
Operating profit 2024: NOK 4,573,421
Employees: 0

Financials

in NOK

Summary

Year	2024	2023	2022	2021
Total operating income	453,471,627	487,825,394	450,558,847	423,418,744
Annual Total Result	22,471,479	24,188,557	19,641,216	34,678,238
Total assets	260,051,468	273,419,271	243,194,958	225,972,281
Total liabilities	108,656,055	97,495,337	91,459,582	93,878,121
Total equity	151,395,413	175,923,933	151,735,377	132,094,160

P&L

Year	2024	2023	2022	2021
Total operating income	453,471,627	487,825,394	450,558,847	423,418,744
Total operating costs	424,231,668	457,540,281	426,182,105	377,750,662
Operating result	29,239,959	30,285,113	24,376,743	45,668,082
Financial income/costs	-395,147	743,209	521,171	-1,191,543
Profit before tax	28,844,812	31,028,322	24,897,914	44,476,539
Total tax & extraordinary income/cost	6,373,333	6,839,765	5,256,698	9,798,301
Annual Total Result	22,471,479	24,188,557	19,641,216	34,678,238

Balance overview

Year	2024	2023	2022	2021
Total fixed assets	4,617,318	47,211,408	38,819,308	17,666,033
Total current assets	255,434,150	226,207,862	204,375,651	208,306,249
Total assets	260,051,468	273,419,271	243,194,958	225,972,281
Short term debt	108,601,397	97,258,643	91,403,145	93,878,121
Long term debt	54,658	236,694	56,437	0
Total liabilities	108,656,055	97,495,337	91,459,582	93,878,121
Contributed capital	100,000	100,000	100,000	100,000
Retained earnings	151,295,413	175,823,933	151,635,377	131,994,160
Total equity	151,395,413	175,923,933	151,735,377	132,094,160
Total equity and liabilities	260,051,468	273,419,271	243,194,958	225,972,281

Classification

21st company classification

BETA

Industrial large enterprise

IDE HOUSE OF BRANDS AS942 425 945