IDE HOUSE OF BRANDS AS
IDÉ House of Brands | Profilering, gaver og uniform til bedrifter
IDÉ House of Brands er Nordens ledende leverandør av produktmedia. Vi leverer profilprodukter, firmagaver og uniform til bedriftsmarkedet
Organization
- CEO
- NL
Nina Lauritzen1981
- Chairman of the board
- JL
- Years since formation
- 30 years
- since Feb 19, 1995
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 130
Ownership
- Number of shares and share classes
- 100
- 1 share class
- Total number of shareholders
- 1
- company
- Belongs to group of
Financials
- Total operating income 2024
- 453,471,627
- NOK
- Annual total result 2024
- 22,471,479
- NOK
- Total equity 2024
- 151,395,413
- NOK
Last update: Jun 13, 2025
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
NL 1981 | Managing Director/CEO | 48.9 % indirectly |
Board
| Name | Role | Shares |
|---|---|---|
JL | Chairman | 2 % indirectly |
NL 1981 | Board Member | 48.9 % indirectly |
LL 1986 | Board Member | 48.9 % indirectly |
Others
| Name | Role | Shares |
|---|---|---|
| Auditor | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
NL 1981 | Managing Director/CEO, Board Member | 48.9 % indirectly |
LL 1986 | Board Member | 48.9 % indirectly |
JL | Chairman | 2 % indirectly |
Last update: Apr 13, 2023
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 100 | 100 % |
Shares owned by the IDE HOUSE OF BRANDS AS
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
| Ordinary shares | 10 | 0.37 % |
Last update: Jun 2, 2025
Group structure
- Total operating income 2024: NOK 7,279,458Operating profit 2024: NOK 4,573,421Employees: 0
Financials
in NOK
Summary
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 453,471,627 | 487,825,394 | 450,558,847 | 423,418,744 |
Annual Total Result | 22,471,479 | 24,188,557 | 19,641,216 | 34,678,238 |
Total assets | 260,051,468 | 273,419,271 | 243,194,958 | 225,972,281 |
Total liabilities | 108,656,055 | 97,495,337 | 91,459,582 | 93,878,121 |
Total equity | 151,395,413 | 175,923,933 | 151,735,377 | 132,094,160 |
P&L
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total operating income | 453,471,627 | 487,825,394 | 450,558,847 | 423,418,744 |
Total operating costs | 424,231,668 | 457,540,281 | 426,182,105 | 377,750,662 |
Operating result | 29,239,959 | 30,285,113 | 24,376,743 | 45,668,082 |
Financial income/costs | -395,147 | 743,209 | 521,171 | -1,191,543 |
Profit before tax | 28,844,812 | 31,028,322 | 24,897,914 | 44,476,539 |
Total tax & extraordinary income/cost | 6,373,333 | 6,839,765 | 5,256,698 | 9,798,301 |
Annual Total Result | 22,471,479 | 24,188,557 | 19,641,216 | 34,678,238 |
Balance overview
| Year | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
Total fixed assets | 4,617,318 | 47,211,408 | 38,819,308 | 17,666,033 |
Total current assets | 255,434,150 | 226,207,862 | 204,375,651 | 208,306,249 |
Total assets | 260,051,468 | 273,419,271 | 243,194,958 | 225,972,281 |
Short term debt | 108,601,397 | 97,258,643 | 91,403,145 | 93,878,121 |
Long term debt | 54,658 | 236,694 | 56,437 | 0 |
Total liabilities | 108,656,055 | 97,495,337 | 91,459,582 | 93,878,121 |
Contributed capital | 100,000 | 100,000 | 100,000 | 100,000 |
Retained earnings | 151,295,413 | 175,823,933 | 151,635,377 | 131,994,160 |
Total equity | 151,395,413 | 175,923,933 | 151,735,377 | 132,094,160 |
Total equity and liabilities | 260,051,468 | 273,419,271 | 243,194,958 | 225,972,281 |
Classification
Category
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification
G
Main industrial area
Wholesale and retail trade; repair of motor vehicles and motorcycles
46
Activity
Wholesale trade, except of motor vehicles and motorcycles
46.9
Main industrial group
Non-specialised wholesale trade
46.90
Industrial group
Non-specialised wholesale trade
46.900
Industrial group
Non-specialised wholesale trade