Dag Friis-Baastad • 1976 • Oslo • 11 roles • 10 shareholdings

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Roles

Management

Name	Role	Total operating income	Total equity	Shares
P PRINCIPO AS	Managing Director/CEO	373,120	3,400,803	100 % directly
M MOBILE BUSINESS MAGAZINE AS	Managing Director/CEO	73,975	-2,815,073	58.22 % indirectly

Boards

Name	Role	Total operating income	Total equity	Shares
P PRINCIPO AS	Chairman	373,120	3,400,803	100 % directly
M MOBILE BUSINESS MAGAZINE AS	Chairman	73,975	-2,815,073	58.22 % indirectly
O OAKWOOD AS	Alternate Member	-	179,367	50 % indirectly
O OMSTILLINGSKRAFT AS	Chairman	-	9,265	14.99 % indirectly
D DIGITAL MEDARBEIDER AS	Chairman	600,000	410,664	14.99 % directly 0.27 % indirectly 14.72 %
H HELSEKONTAKT AS	Chairman	-	-	5.68 % indirectly
S STIFTELSEN PANGEAS MILJØFOND	Contact Person	-	100,000	-
H HESSA HOLDING AS	Alternate Member	-	8,279,785	-

Last update: May 22, 2024

Related industries4

Direct relationships2

KJ
Kjetil Jølsen Olsen1976
OAKWOOD AS, HESSA HOLDING AS
AJ
Andre Johansen1976
MOBILE BUSINESS MAGAZINE AS

Shares owned by Dag Aschim Friis-Baastad

Name	Share class	Total operating income	Total equity	Share
P PRINCIPO AS	Ordinære aksjer	373,120	3,400,803	100 % directly
M MOBILE BUSINESS MAGAZINE AS		73,975	-2,815,073	58.22 % indirectly
O OAKWOOD AS		0	179,367	50 % indirectly
A AALTO CAPITAL AS	Ordinære aksjer	9,904,676	3,086,295	25 % directly
N NYDALEN VENTURE II AS		0	-59,443	25 % indirectly
O OMSTILLINGSKRAFT AS		0	9,265	14.99 % indirectly
H HELSEKONTAKT AS		0	0	5.68 % indirectly
I INCEPTO EXECUTIVE AS	Ordinære aksjer	21,260,492	719,504	1.95 % directly
N NYDALEN VENTURE AS		0	6,094	0.7 % indirectly
D DIGITAL MEDARBEIDER AS	Ordinære aksjer	600,000	410,664	0.27 % directly 0.27 % indirectly 14.72 %

Limited to direct ownership positions of 0.5% or more.

Last update: Jun 2, 2025