Knut Idar Pedersen • 1989 • Yven • 10 roles • 6 shareholdings

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Roles

Management

Name	Role	Total operating income	Total equity	Shares
M MEREO INVEST AS	Managing Director/CEO	-	-199,438	50 % indirectly
W WE ROCK SALES AS	Managing Director/CEO	-	-72,665	50 % indirectly

Boards

Name	Role	Total operating income	Total equity	Shares
T TECHWEB HOLDING AS	Contact Person	35,000	2,909,137	100 % directly
S SPRING AGENCY AS	Chairman	19,155,146	-133,153	75 % indirectly
M MEREO INVEST AS	Chairman	-	-199,438	50 % indirectly
W WE ROCK SALES AS	Board Member	-	-72,665	50 % indirectly
D DIFFRENT AS	Board Member	5,994,532	160,402	17.5 % indirectly
M MEMORY INNOVATION LAB AS	Chairman	370,140	-258,769	-
K KUNDER TIL FASTPRIS AS	Board Member	-	-	-

Last update: Oct 24, 2025

Related industries1

Services
/ Marketing

Direct relationships5

SH
Sverre Helge Steensen1974
MEMORY INNOVATION LAB AS, SPRING AGENCY AS, WE ROCK SALES AS, KUNDER TIL FASTPRIS AS
CÅ
Christoffer Åsheim1988
MEREO INVEST AS
EN
Eivind Nordstrand Aamodt1981
DIFFRENT AS
IE
Ibrahim El Kadi1994
DIFFRENT AS
SR
Stian Rennan-Hansen1977
DIFFRENT AS

Shares owned by Knut Idar Pedersen

Name	Share class	Total operating income	Total equity	Share
T TECHWEB HOLDING AS	Ordinære aksjer	35,000	2,909,137	100 % directly
S SPRING AGENCY AS		19,155,146	-133,153	75 % indirectly
M MEREO INVEST AS		0	-199,438	50 % indirectly
W WE ROCK SALES AS		0	-72,665	50 % indirectly
D DIFFRENT AS		5,994,532	160,402	17.5 % indirectly
A ADVENTURE GROUP AS		6,846,552	2,171,138	1.22 % indirectly

Limited to direct ownership positions of 0.5% or more.

Last update: Jun 2, 2025