SELECTED BRANDS AS
Operating
Selskapets virksomhet er agentvirksomhet, import og eksport og salg av
klær og relaterte produkter.
Agenvirksomhet innen klær og klesrelaterte produkter, import og
eksport, grossistsalg.
Organization
- CEO
- RS
Roar Selbæk1952
- Chairman of the board
- RS
Roar Selbæk1952
- Years since formation
- 21 years
- since Apr 27, 2005
- Type
- Limited company
- VAT registered
- Yes
- Number of employees
- 5
Ownership
- Number of shares and share classes
- 100
- 1 share class
- Total number of shareholders
- 2
- persons
Financials
- Total operating income 2025
- 3,744,857
- NOK
- Annual total result 2025
- 11,468
- NOK
- Total equity 2025
- 565,168
- NOK
Last update: Jul 1, 2026
Management
Management / administration
| Name | Role | Shares |
|---|---|---|
RS 1952 | Managing Director/CEO | 10 % directly |
Board
| Name | Role | Shares |
|---|---|---|
RS 1952 | Chairman | 10 % directly |
LR | Board Member | 90 % directly |
VB | Board Member | - |
Top 10 individual shareholders
| Name | Role | Shares |
|---|---|---|
LR | Board Member | 90 % directly |
RS 1952 | Managing Director/CEO, Chairman | 10 % directly |
Last update: Feb 14, 2026
Ownership
Company shareholders
| Name | Share class | Total number of shares | Share |
|---|---|---|---|
LR | Ordinary shares | 90 | 90 % |
RS 1952 | Ordinary shares | 10 | 10 % |
Last update: Sep 25, 2026
Financials
in NOK
Summary
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 3,744,857 | 3,046,084 | 3,035,507 | 3,486,291 | 2,800,819 |
Annual Total Result | 11,468 | 90,921 | 212,012 | 635,779 | 685,906 |
Total assets | 806,893 | 1,523,432 | 714,674 | 741,214 | 141,443 |
Total liabilities | 241,724 | 969,731 | 251,894 | 508,653 | 544,661 |
Total equity | 565,168 | 553,701 | 462,780 | 232,560 | -403,218 |
P&L
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total operating income | 3,744,857 | 3,046,084 | 3,035,507 | 3,486,291 | 2,800,819 |
Total operating costs | 3,626,892 | 2,792,658 | 2,763,958 | 2,803,404 | 2,085,105 |
Operating result | 117,965 | 253,425 | 271,549 | 682,887 | 715,714 |
Financial income/costs | -102,981 | -128,663 | -59,537 | -11,877 | -29,808 |
Profit before tax | 14,984 | 124,762 | 212,012 | 671,010 | 685,906 |
Total tax & extraordinary income/cost | 3,516 | 33,841 | 0 | 35,231 | 0 |
Annual Total Result | 11,468 | 90,921 | 212,012 | 635,779 | 685,906 |
Balance overview
| Year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
Total fixed assets | 421,019 | 571,042 | 241,463 | 231,553 | -190,127 |
Total current assets | 385,873 | 952,390 | 473,211 | 509,661 | 331,570 |
Total assets | 806,893 | 1,523,432 | 714,674 | 741,214 | 141,443 |
Short term debt | 241,724 | 969,731 | 205,235 | 337,994 | 544,661 |
Long term debt | 0 | 0 | 46,659 | 170,659 | 0 |
Total liabilities | 241,724 | 969,731 | 251,894 | 508,653 | 544,661 |
Contributed capital | 100,000 | 100,000 | 100,000 | 100,000 | 100,000 |
Retained earnings | 465,168 | 453,701 | 362,780 | 132,560 | -503,218 |
Total equity | 565,168 | 553,701 | 462,780 | 232,560 | -403,218 |
Total equity and liabilities | 806,893 | 1,523,432 | 714,674 | 741,213 | 141,443 |
Classification
21st company classification
BETA
Small company
Type of organization
Limited company
Classification of institutional sector
INNL
Domestic sectors
A_IKKE-FIN
Non-financial corporations
2100
Private non-financial incorporated enterprises
Standard industrial classification